The commercial use of the internet by American adults has grown since the mid-2000s, with 58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing.
Wilmington, DE (PRWEB) November 22, 2010
In this fast paced digital world, it often seems inconceivable that some traditional businesses are still lagging behind when it comes to internet advertising. Local insurance agents may have plenty of exposure in a home town news journal, but very few are fully taking advantage of the power of internet advertising. Realtors, mortgage professionals, and financial advisors are not exempt from being in the advertising stone ages either.
The way consumers are finding their goods and services is changing. According to a recent study from the Pew Internet & American Life Project, an authoritative internet fact tank, "The commercial use of the internet by American adults has grown since the mid-2000s, with 58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing. That is an increase from 49% who said they conducted product or service research online in 2004."
The numbers clearly are in the favor of advertising online. However, certain niches appear to be grossly underserved. The financial services arena is very important, so why is it so hard to find someone locally on the internet? One would think the internet is teaming with directories for locating these professionals. Well, there are a few directories but the majority are complicated to navigate, have way too much advertising, and do not convey a sense of professionalism.
Here enters BrokerGopher.com, which was officially launched in October of 2010. This site enables these highly coveted financial professionals to advertise their business for free by placing directory listings on the site. A typical free listing includes the business name, address, and phone. Visitors searching the site can search by zip code proximity with integrated Google Maps, and can even post reviews.
For those businesses that prefer a more robust listing, they can sponsor a Showcase listing which is given top search priority. A Showcase listing also lets you add a company logo or image, web link, e-mail address, photo gallery, contact form, and video snippet.
Another great feature of BrokerGopher.com is that it serves as a free article submission directory. So an insurance agent can submit an article singing the praises of replacement cost coverage for contents. A realtor can post a free article that highlights top tips on staging a house to sell.
BrokerGopher.com's mission is to educate the public so that important financial decisions can thoughtfully be made. The fine print in financial contracts is there for a reason. Consumers should not have to guess at some of the more technical but crucial legal jargon that is in a contract.
To advertise your business, go to BrokerGopher.com.
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