Fresh Coat Franchisees’ Success Gets Headlines

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Separate articles about three Fresh Coat Painters franchise owners in three different regions of the United States demonstrate well how their commitment, integrity and leadership matches well with the Fresh Coat principals of service, quality and professionalism to foster success in diverse markets across the country.

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These one-on-one interviews showed how people from all walks of life can become very successful in our organization using our business model.

Recent interviews in differing publications have showcased the diversity of Fresh Coat Painters franchise owners while reflecting well the singular values of the entire organization.

“These one-on-one interviews showed how people from all walks of life can become very successful in our organization using our business model,” said Ralph Martin, Fresh Coat founder. “Interestingly, these publications also spotlighted our commitment to veterans, women and minorities.”

In the February edition of Entrepreneur™ magazine, Russell Johnson of eastern North Carolina discussed how the leadership and experience he gained in the Marine Corps served him well as a Fresh Coat owner when he, with Martin’s guidance, put in a bid for a contract for work at the White House.

Reporting to the National Parks Service, Johnson managed his team in painting the vehicle and pedestrian gates around the 18 acres of the White House all while accommodating Secret Service concerns and the “amazing amount of activity that goes on” there.

On the Intuit Small Business Blog on Jan. 19, franchisee Virna Hudson shared how she and her husband, Cliff, chose Fresh Coat and how they have used the tools and training they received to grow their Tracy, Calif., business from two painters to 10 painters plus two foremen in just one year.

Even with an MBA and 18 years’ experience in office management, Hudson said she appreciated the education she received as a franchisee. “You don’t want to have to reinvent the wheel. They lay it all out for you, and all you have to do is follow their plan.”

In a Q&A interview for the Fresh Coat blog on Jan. 7, Jesus Walls based in Plano, Texas, discussed the importance of customer service in the success of the franchise he and his wife, Estefania, launched in 2006. Their operation has grown from a staff with just one painter to a team of 20 full-time painters working year-round.

“Primarily it’s about service and quality,” he said. “It’s not just about the paint on the wall. Yes, you have to be a good painter, but it takes more than that. My whole philosophy is about delivering service. First and foremost, we always, always, always show up on time. We’ve very respectful of our clients’ time.”

The success of these franchisee owners – in three different regions of the United States – demonstrates well their commitment, integrity and leadership along with the Fresh Coat principals of service, quality and professionalism that are applicable to the diverse markets around the country, Martin said. “We’re thrilled that they chose to be part of the Fresh Coat family.”

Founded in 2004, Fresh Coat Painters is based in Cincinnati, Ohio. It is led by CEO Gary D. Green, one of America’s top franchisors. With decades of experience, he has established multiple brands awarding more than 3,000 franchises in 500-plus markets around the world. For more information, call Wes Sattler at 1-800-317-7089, ext. 180, or visit Fresh Coat Painters.

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Bernie Brozek
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