“Across channels, GeoEdge helps publishers optimize ad security and efficacy, minimizes delays caused by troubleshooting and compliance issues, and safeguards the lifetime value chain for the entire programmatic ecosystem,” said Chen Yakar, Consulting Analyst, Frost & Sullivan
NEW YORK (PRWEB) December 09, 2020
Publishers increasingly face the double and incongruent challenge of keeping their sites and apps free of malicious, inappropriate, and non-compliant ads and content while maintaining revenue from ads and subscriptions. As proof of GeoEdge’s commitment to publishers, Frost & Sullivan has bestowed the 2020 Global Advertising Integrity and Verification Customer Value Leadership Award to GeoEdge as it rolls out AdWatch, the industry’s first visual programmatic transparency tool.
AdWatch by GeoEdge is the industry’s first tool to provide complete transparency into programmatic ad inventories, allowing publishers to manage their direct and programmatic channels better. This tool is an integral part of the company’s solution for protecting the programmatic ecosystem with multiple detection engines that examine the ad's underlying code. AdWatch solidifies brand safety protection and provides full transparency and control, facilitating viewing of all ads to ensure they meet publisher standards and do not include unpleasant visuals, counterfeit goods, or IP infringements. AdWatch now provides a touchpoint to complement the range of automated ad and content management tools that are part of GeoEdge’s comprehensive and holistic solution.
In naming GeoEdge for the 2020 Global Advertising Integrity and Verification Customer Value Leadership Award, Frost & Sullivan cited the company’s holistic solution, which enables publishers to manage malware and deceptive ads' polarities detection with revenue management and growth. GeoEdge’s approach identifies ad content as a core component of ad quality. The company's proprietary technology utilizes behavioral analytics to identify specific exploits or mechanisms of an attack and then creates a signature (or fingerprint) to block the particular programmatic tag long before any damage can occur.
“Across channels, GeoEdge helps publishers optimize ad security and efficacy, minimizes delays caused by troubleshooting and compliance issues, and safeguards the lifetime value chain for the entire programmatic ecosystem,” said Chen Yakar, Consulting Analyst, Frost & Sullivan
According to GeoEdge, 49% of publishers inadvertently block non-deceptive or malicious ads in their race to keep their sites and apps safe; and 48% say that deceptive ads cause a loss of subscriptions and revenue. Thus, publishers today have a double and incongruent challenge of keeping users and revenue safe.
“We’re thrilled that a leading consulting and research firm like Frost & Sullivan has recognized GeoEdge’s ad security solution and our commitment to supporting publisher’s dual focus of blocking malicious and deceptive ads while managing revenue growth,” said Amnon Siev, CEO, GeoEdge. “The addition of AdWatch provides publishers with a touchpoint to evaluate actual ads and complements our proprietary and automated behavioral analytics and scanning technology.”
In today’s malicious world, where targeting content-based click scams are on the rise, intensified thanks to COVID-19, GeoEdge provides publishers with a proprietary technology solution for the new challenge of cyber meeting social engineering. From content-based analysis of deceptive ads to deep landing page analysis and beyond, GeoEdge addresses the new kinds of malicious attacks facing publishers, their supply-side partners, and their unsuspecting users today. As the trusted advisor for Ad Security, for over a decade, GeoEdge has been helping online publishers and platforms to maximize their ad revenue while protecting their brand, their advertising partners, and their users.
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About GeoEdge
GeoEdge is the premier provider of ad verification and transparency solutions for the online and mobile advertising ecosystem. The company’s mission is to protect the integrity of the digital advertising ecosystem and to preserve a quality experience for users. It ensures high ad quality and verifies that sites and apps offer a clean, safe, and engaging user experience. To learn more, visit http://www.geoedge.com