Homekeys Launches Ad Squares in Florida's Miami-Dade and Broward Counties

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Enables real estate professionals, home sellers and home related businesses to target consumers in areas as small as 1 square mile.

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Ad Squares are the most granular form of geo-targeted local advertisement yet introduced on the web

Homekeys announced today the release of its Ad Squares local area ad offerings in Miami-Dade and Broward Counties. Through Ad Squares, Homekeys provides real estate professionals, home sellers and home related businesses a simple and inexpensive way to target customers in geographic areas as small as 1 square mile.

Homekeys Ad Squares are ads placed in 1 x 1 mile areas of homekeys.net search maps. Homekeys patent pending ValueSearch tool allows users to search through active MLS listed homes and sort the results according to what appear to be the best deals. Users can then select properties to see instant home value estimates, county record data, satellite images, comparable sales and additional listing details. Advertisers who purchased the Ad Square where a selected listing resides will have their ads served up on the right side of the search tools. Advertisers will pay $2/month for each Ad Square with a minimum purchase of $10/Month per ad.

"The unique square mile approach we've taken with Ad Squares allows advertisers to manage their costs," said Manuel Iraola, President and CEO of Homekeys. "By better defining the local areas that are most relevant to their potential customers our advertisers pay only for the areas they need," he added.

While websites such as Realtor.com, Homes.com and most recently Zillow.com have been early pioneers in serving geography-based advertisements, none has yet targeted with more resolution than that of a city or zip code. "Ad Squares are the most granular form of geo-targeted local advertisement yet introduced on the web," stated Iraola.

Homekeys.net is one of the most visited real estate websites in Florida and provides a comprehensive suite of free information, tools and resources to homebuyers, sellers and real estate professionals. Homekeys expects to roll out the Ad Squares program throughout Florida by the end of 2007.

About Homekeys
HomeXperts Inc. d/b/a Homekeys is a South-Florida based developer, integrator and distributor of innovative Web-based content, applications and resources for the real estate market. The company offers Floridians more ways to buy and sell, all backed by Homekeys' innovative technology and services.

HomeXperts Inc. d/b/a Homekeys is a real estate broker in the State of Florida licensed (License CQ1019055) by the Florida Real Estate Commission through the Department of Business and Professional Regulation, Division of Real Estate. HomeXperts Inc. d/b/a Homekeys is an Equal Housing Opportunity Corporation and abides by the Code & Ethics of the National Association of REALTORS®.

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MARIO VILLENA
Homekeys
(305) 351-8646
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