Getting onto the 2014 Media Plan: Success Secrets from Media Buyers and Top Publishers Media Industry Breakfast with a minsider: September 20 in NYC
New York, NY (PRWEB) August 26, 2013 -- min will present its next acclaimed Breakfast with a minsider on September 20, 2013 at the Yale, Club in New York City. The breakfast, "Getting onto the 2014 Media Plan: Success Secrets from Media Buyers and Top Publishers" will feature two of the leading agency partners with magazines for the past decade—Robin Steinberg, EVP, publishing and digital director investment and activation at MediaVest and Audrey Seigel, president and director of client services at TargetCast—as well as some top publishers as they discuss the evolving relationships among media, agency and marketer.
As the digital and analog mix of opportunities only broadens and becomes more complicated for everyone, great print brands will be selling their value and audience engagement as they seek a major part of the plan in the new year. The speakers will discuss the role print will play, and how media companies can leverage their full portfolio of online, event, custom publishing, native ad programs and mobile assets in order to find a place within the media budgets of 2014.
Attendees will learn:
-How the agency/client relationship is changing and what that means for magazine brands.
-How advertisers regard magazine forays into emerging platforms such as digital video, mobile, tablet media and even OTT TV programming.
-How magazines work with brands in their social media strategies.
-What audience/market intelligence clients want from magazines that they can’t get anywhere else.
-What the RFP pet peeves are when media brands respond to requests.
-How media can improve post-campaign reporting/metrics to match the ROI needs of advertisers.
Speakers Include:
-Howard Mittman, Publisher, Wired
-David Rosenbaum, SVP, Group Account Director, Havas
-Audrey Siegel, President, Director, Client Services, Targetcast
-Robin Steinberg, EVP, Director Publishing Investment and Activation, Mediavest USA
The speakers will save time for a robust audience Q&A. Plus, attendees will have time to network with other industry colleagues at this must-attend event. min is offering registration per person or for tables of ten.
For registration information, visit http://www.minonline.com/minsider. For questions regarding registration, contact Saun Sayamongkhun at saun(at)accessintel(dot)com.
About min:
min is the industry's trusted source on the consumer and b2b magazine business, reaching thousands of media executives through print, online and in-person events. For more than 60 years, min has been serving the magazine and media community with unparalleled coverage of this ever-changing industry. Brands and offerings includes include min, min's b2b, minonline, the daily Skinny from min (e-letter), the Best of Web awards, Sales Executive of the Year awards, 21 Most Intriguing, Editorial & Design Awards, Integrated Marketing Awards, plus much more. For more information, visit minonline.com.
Marly Zimmerman, min, http://www.minonline.com/minsider_Sept2013/, 301-354-1703, [email protected]
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