GHX is proud to enter the UK market, while simultanously elevating our game with the trusted technology and massive distribution power of RateTiger and eRevMax.
London, UK (PRWEB) November 08, 2011
Global Hotel Exchange, a new, independent, online travel agency which will offer cost-free distribution to hotels facing ever-rising fees and commissions, has aligned with global hospitality technology providers RateTiger and eRevMax to enter the UK market in January 2012.
As part of the strategic alliance, Global Hotel Exchange gains access upon launch date to 20% of the UK hotel market via RateTiger’s massive online channel management network and XML connections.
Going live in January 2012, Global Hotel Exchange will operate independently of the collective online travel agency practice of rate parity. Hotels will be able to set their own rates where they receive100% of the booking, and will then be able to pass on savings in the form of lower rates to consumers. About this alliance, GHX CEO Tom Magnuson had this to add:
"GHX is proud to enter the UK market, while simultanously elevating our game with the trusted technology and massive distribution power of RateTiger and eRevMax."
RateTiger is a premium rate shopping and channel management solutions provider owned by parent company eRevMax, which operates in over 65 countries and 750 cities.