Dubai’s SEO Sherpa Helps Local Businesses Amid Google Panda Update Fears

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With more Google Panda updates set to change the world of SEO yet again, many SEO companies are radically having to rethink their strategies. Yet Dubai based SEO Sherpa claims to have a way of staying ahead of the game.

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SEO Sherpa use a private website network specialising in quality content, rather than the public blog networks disliked by Google

Dubai based SEO Sherpa has been working alongside businesses to overcome the latest Google Panda updates, which have drastically changed the world of search engine optimization. Dubai businesses have seen, in some cases, a catastrophic spiral downwards in their Google rankings or perhaps even being deindexed, meaning being removed from results entirely. With further updates promised that will greatly affect SEO, Dubai businesses are keen to know how their rankings can be protected. However, SEO Sherpa has been able to offer an alternative remedy to those already affected, as well as helping businesses shield themselves from being the next victims of Google Panda through an innovative alternative website network.

Most businesses now realise that a high ranking in a Google search is of absolute importance for traffic to their site. It has been reported that 89% of clicks onto links from Google are from the front page alone and that 97% of people now use search engines to research their purchasing decisions. As a result, there has been a huge increase in companies offering SEO services. Dubai has seen a proliferation of companies promising to drive a business’ site right up the rankings to the coveted first page of search results. These companies have typically done so by using sites such as ‘Build My Rank’ and other public paid blog networks to create multiple backlinks to their clients sites in an effort to please Google, who would then place them higher in search results.

In February 2011 Google released its first ‘panda’ update, designed to ensure that top results being returned were for quality sites featuring genuinely useful information for its users, and to lower the profile of SEO ‘over-optimised’ sites with their resulting compromise in quality. It aims to rid its top results of sites effectively cheating the system through their creation of multiple backlinks with poor quality content created quickly for the sole purpose of providing these links.

Early 2012 has seen more panda updates and most recently, at the end of February 2012, the entire deindexing of some public paid blog networks, including Build My Rank, meaning that sites relying on low-grade backlinks from these networks have fallen foul. Some businesses have disappeared from top google results overnight with a catastrophic effect on their online business profile and thus sales. Many SEO companies are struggling to keep promises made to clients to keep their google rankings high. To make matters worse, Google have made it clear that they plan to deindex all similar public blog networks in the future and has issued approximately 700,000 warnings to webmasters to improve their marketing strategies or risk a slump in ratings, or worse still, a complete deindexing. This would have a shattering effect on a company, requiring them to completely rebuild their web presence from scratch under a new domain.

However, local SEO company, Dubai’s SEO Sherpa, has found a way of rescuing the victims of previous updates and shielding their existing client’s websites from these future panda updates through the use of a well-shielded private website network which asserts that it aims for quality content, and differs from the public blog networks disliked by Google in the recent Panda updates. “This extensive network has been heavily invested in and according to our test data offers far great results for improving rankings than the public networks used by most SEO companies. What's more-unlike those- it is heavily insulated as all content is original and hand submitted by us. We constantly test our link profiles and have an extensive data set that alerts us of algorithm changes well before they are made public by Google. This means we can adapt to ensure we always give Google what they want.” says SEO Sherpa founder James Reynolds.

The service, which also offers a unique guarantee to improve rankings within 23 days or to then work for free until it does so, has found that by using this private website network amongst its methods, it has been able to increase clients search engine position by an average 184 places month-on-month, making it a leading provider of SEO. Dubai companies in need of SEO advice can find more information at

SEO Sherpa ( aims to help businesses outrank their competitors and can be found online via the Search Engines. It is led by James Reynolds, a respected internet marketing expert and speaker.

For more information on SEO Sherpa or Google ‘Panda’, contact James on +971 4 4578251 or james(at)incredibleincorporated(dot)com

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James Reynolds
SEO Sherpa
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