Google+ is the New Home for Small Business

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5StarControl shines a light on a new CNET article proclaiming Google+ as a player is small business advertising.

Reputation Management Site 5StarControl has applauded a new CNET article by Peter Yared praising the new steps taken by Google to grab the small business market through Google+ Local.

5StarControl wrote that small businesses will be overjoyed with CNET’s analysis of the new Google tactics to promote Google+ as the leader in small business listings
Internet behemoth Google is the leading internet search and online advertising company in the world. Since its beginnings in 1998, Google has grown exponentially. The homepage is the most visited site on the internet, and it is estimated that Google processes over one billion internet searches per day. Google has expanded its online presence by offering additional products such as Gmail and Google+, as well as through acquisitions of companies like YouTube and Blogger.

Google+ is Google’s 2011 foray into the social media market, aimed at taking on social networking giants such as Facebook and Twitter. Google+ allows users to organize contacts into “circles,” which are different groups of people based on the types of interactions the user has with them. A recent report shows that Google+, despite boasting more than 250 million users, suffers from low user engagement, and is struggling to gain market share against Facebook.

Google+ Local is the successor to the now defunct Google Places service. With this service, aimed at taking on review sites like Yelp, local small business listings are directly integrated with the Google+ network. Users can directly interact with the listing for a local small business, where they can check information as well as read and write reviews of the business. Also, these Google+ Local listings now appear on the main Google Search page when people search for that business. This increased exposure is a cheap and effective tool for small business marketing online. Clients of 5StarControl are strongly advised to study the materials of guru Frank Kern for more information.

Since its founding as a television news service in 1994, CNET has grown to be one of the largest and most trusted internet sites focused on the subject of technology and the internet. It is a member of CBS Interactive, which acquired CNET and many of its domains in a 2008 transaction valued at around $1.8 billion. The news section chronicles news and trends in technology, and their popular reviews section features more than 4,300 product reviews per year.

According to the article, Google’s push to integrate small business listings and reviews into its Google+ network is a new marketing opportunity for small, local businesses. While services like Yelp continue to draw attention, Google is aiming to steal that market away, with positive results likely for small business owners.

5StarControl is a newsletter covering small business news about Google reviews.

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