Gravity Defyer Sues Under Armour for Alleged Trademark Infringement

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Suit Filed to Protect Gravity Defyer® Corporation’s G Defy® Trademark

G Defy Supernova by Gravity Defyer

G Defy Supernova by Gravity Defyer VS Under Armour

”Our brand identities are a reflection of the promises we make to consumers every day. Trademarks are an extension of that promise."

Gravity Defyer® Corporation today announced that it has filed a lawsuit in the United States District Court for the Central District of California against Under Armour® Inc. et al (Gravity Defyer Corporation v. Under Armour Inc et al, Case Number:2:13-cv-01842-JAK-JCG), seeking to prevent Under Armour® and its advertising partners from allegedly infringing upon Gravity Defyer® Corporation’s registered G Defy® trademark.

Gravity Defyer® Corporation’s original filing for the trademark dates to July 2, 2009. The G Defy® trademark has been used to distinguish the company’s Pro-Sport line of shock absorbing footwear from its Gravity Defyer® casual and dress lines that feature the same shock absorbing sole technology. Since 2006, Gravity Defyer® has published extensively using the trademarked name in magazine, catalog, tv, radio and internet advertising. Gravity Defyer®, has been shipping G Defy® Pro Line products since mid 2009 and has expanded the G Defy® family with additional products including those featuring the Versoshock® I, Versoshock® II and VS2W Versoshock® soles.

Gravity Defyer® Corporation alleges that Under Armour® has intentionally created a sound-alike product name in order to mislead consumers and substitute its product for that sought by consumers through search engines and in various online and social media outlets.

“Gravity Defyer® has grown through providing a unique footwear solution that absorbs the harmful shock that may cause pain in your feet, knees, hips and back. Under Armour has become famous by providing superior fitness apparel,” said Paul Colemen, senior vice president and CFO, Gravity Defyer®. ”Our brand identities are a reflection of the promises we make to consumers every day. Trademarks are an extension of that promise.”

With its lawsuit, Gravity Defyer® is seeking injunctive relief to prevent Under Armour® from copying Gravity Defyer® Corporation's G Defy® trademark. For more information on the Gravity Defyer® G Defy® product line, please visit

About Gravity Defyer® Corporation
Gravity Defyer®, redefines comfort by applying advanced footwear technology to every shoe they make. They make standing, walking and running on hard surfaces like concrete, brick and tile seems pillow soft. Information about Gravity Defyer® can be found at http://www.Gravity

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Gravity Defyer®, G Defy®, Versoshock® and their logos are registered trademarks of Gravity Defyer® Corporation, in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Gravity Defyer® and any other company. This document is Gravity Defyer® Public Information.

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