Innovative Insulation Introduces Super R Plus HD

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Innovative Insulation responds to a changing marketplace by offering three grades of its popular radiant barrier.

Innovative Insulation Inc., the country’s largest radiant barrier manufacturer, known on the web as, has adjusted its product line to reflect an ever changing market and rising energy costs. For the residential homeowner content to lay radiant barrier on the attic floor, Innovative offers Super R Diamond at a substantially reduced price.

For the commercial installer, Innovative now offers Super R Plus as a mid-grade product capable of being laid on the attic floor or stapled to the attic rafters. Recent Department of Energy studies concluded that radiant barrier stapled to the attic rafters result in a 50 percent cooling savings, outpacing traditional insulation, radiant barrier-lined OSB decking and radiant barrier spray-on applications.

For applications that require the thickest and heaviest radiant barrier available for applications such as housewrap, Innovative now offers Super R Plus HD.

Innovative Insulation Inc. president Dan Russell stresses that all three products work identically in reflecting 95 percent of the radiant heat. In the summer, heat is reflected out, while in the winter, heat is reflected back in.

Radiant barrier insulation can be installed in time for summer to reflect the sun’s heat before it can warm up the insulation in an attic. Insulation that stays cool will keep the whole house cool.

For more information, contact Herman Torres at Innovative Insulation at 800-825-0123.

About the company:

Innovative Insulation has been manufacturing radiant barrier products for over 25 years and is the largest manufacturer of Made In America Radiant Barrier products.

They want to help their customers develop a solid source of revenue from happy homeowners who want to have more comfortable living spaces while saving money on their utility costs. While the retro-fit market has massive potential, the new construction market is also responding to the necessity of the product as a more cost effective alternative to excessive mass insulation and spray insulation costs. For more information, please visit their website at

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Eric Anderson
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