Primus Launches Green Broadband

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A new green broadband product has been launched in Australia by Primus.

In addition to reducing the carbon footprint of the customers, trees planted under the Primus/Landcare initiative will also help restore natural habitat for endangered species; improve water quality in catchment areas; reduce the effects of salinity and other environmental degradation. Green Broadband is a great opportunity for consumers to help our environment.

Primus, a leading provider of high quality broadband plans and other telecommunications services in Australia, has joined forces with Landcare Australia to create a new broadband program to help consumers neutralise the effect of greenhouse emissions associated with their broadband usage.

In an Australian first, for every customer who joins the Primus Green Broadband program, Landcare will plant on average 5 native trees per year of service.

"Primus Green Broadband is great news and an opportunity for Australians who proactively want to make a positive contribution to Australia's environment," said Primus CEO Ravi Bhatia. "Green Broadband is also an example of service innovation by one of Australia's leading broadband internet service providers".

Mr Brian Scarsbrick of Landcare said "In addition to reducing the carbon footprint of the customers, trees planted under the Primus/Landcare initiative will also help restore natural habitat for endangered species; improve water quality in catchment areas; reduce the effects of salinity and other environmental degradation. Green Broadband is a great opportunity for consumers to help our environment."

"Primus and Landcare have developed a conservative mathematical model and estimate that planting of 5 native trees will more than neutralise the effect of greenhouse emissions resulting from a typical family's broadband usage over the course of a year" said Mr. Bhatia.

Primus estimates the Green Broadband program could result in up to 1,000,000 trees being planted over the next 4 years.

Green Broadband customers will also receive a personalised e-certificate recognising their contribution to the environment and will have access to a dedicated website providing information and regular updates on the Landcare tree-planting projects.

Green Broadband customers will also have access to several other environment friendly features developed by Primus including on-line billing, on-line instant customer service and account management.

Please visit the green broadband page in our broadband section for more information on this great initiative.

About Primus:
Primus is the consumer division of Primus Telecommunications, one of Australia's leading facilities based internet service provider, phone company and voip provider with a proud track record of delivering value and innovation to consumers across the nation. Since its establishment in Australia in 1995, Primus has been a frontrunner in ensuring that the benefits of competition are passed on to customers through significant cost savings and state of the art telecommunications services.

As a full service carrier, Primus offers a comprehensive range of voice, data, Internet and web hosting products to both residential and business customers. The Primus network has nationwide coverage through its own backbone and in 66 POIs and over 245 DSLAMs across Australia.

About Landcare:
Landcare is an Australian partnership between the community, government and business, a not-for-profit company responsible for promotion and sponsorship for Australia's landcare movement.

Landcare assists businesses to work with local communities on environmental and sustainable agriculture repair projects, providing corporate funds, staff and in-kind resources. Landcare also raises sponsorship from the corporate sector, runs campaigns such as National Landcare Week, Coastcare Week and the National Landcare Awards, and coordinates special Landcare projects and awareness initiative.

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Mardi Westpalen
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