GSN OutReach clients will reach their most valuable shoppers with online display advertising that combines neighborhood level geo-targeting with lifestyle, demographic, psychographic and offline sales data intelligence.
Minneapolis, MN (Vocus) May 11, 2010
Grocery Shopping Network is pleased to announce the release of their second and newest digital advertising network, GSN OutReach ; which combines national reach, neighborhood optimization, and true purchase behavior to allow retailers and brands to target based on their goals. GSN OutReach has an ad network reach potential of 110 million grocery shoppers across the country.
"CPG brands and grocery retailers now have access to a powerful new way to advertise online. GSN OutReach delivers brands and retailers an effective vehicle to reach their super-targeted audience that guarantees an effective ROI,” said Andy Robinson , CEO Grocery Shopping Network. "At GSN we're unlocking our expertise in reaching power grocery shoppers anywhere in the purchase process – GSN OutReach clients will reach their most valuable shoppers with online display advertising that combines neighborhood level geo-targeting with lifestyle, demographic, psychographic and offline sales data intelligence.”
With the continued trend of shopper's pre-planning before reaching the retail store, this second ad network placement early in the traditional purchase funnel will complement the super-impactful value of GSN's other ad network, GSN StoreSite , and its moment of decision delivery at the bottom of the purchase funnel.
Available in the second quarter of 2010, this new ad network provides brand advertisers and grocery retailers with a method to optimize their online advertising effort by precisely targeting their best customers based on the "purchase clusters" where they live. This level of targeting eliminates neighborhood zones that don't deliver your strongest target audience. In doing so it enables unprecedented efficiency and return on investment. GSN OutReach assists in the acquisition of new customers, reminds your most loyal purchasers and provides the ability to target purchasers of your competitor's product – on the web – prior to shopping.
About Grocery Shopping Network, Inc.
Grocery Shopping Network, Inc. connects consumers, retailers and brands through its premier content, advertising, and software for supermarket websites. The company's platform enables consumers to quickly plan a grocery shopping trip or place an order online while providing bigger savings, food content, and ease of use. GSN StoreSite exclusively delivers over 6,000 retail grocery locations in the top US markets for brands to target shoppers as they plan grocery trips. GSN InSight provides advertising campaign ROI analysis backed by POS transaction data from over 35 million loyalty card holders. With GSN OutReach, brands can leverage behavioral targeting backed by purchase clusters which identifies premium buyers of products down to the neighborhood level. Find out more at http://www.groceryshopping.net.
Office – 612-238-4942
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