His expertise in online marketing will be an asset to our brand. As a well respected figure in the industry we are confident he will help provide great exposure to thought leaders across the globe.
Minneapolis, MN (Vocus) August 26, 2009
David Carlick, who has served on the GSN board of directors since 2007, will actively assist in building the Grocery Shopping Network into a global brand. His scope will include overseeing publishing products within the network, and particularly developing opportunities for marketers and advertisers to connect through the platform to the grocery-shopping consumer.
"We are thrilled to announce the addition of David Carlick to the executive team at Grocery Shopping Network," said CEO Andrew Robinson. "His expertise in online marketing will be an asset to our brand. As a well respected figure in the industry we are confident he will help provide great exposure to thought leaders across the globe."
Mr. Carlick has a long history in the online media world. He was an early co-founder of DoubleClick and was also Executive Vice President at Poppe Tyson, co-leading the interactive group poppe.com, which merged with Modem Media to go public as Modem Media Poppe Tyson (NASDAQ MMPT, since acquired by Digitas). Mr. Carlick served as an independent director at Ask Jeeves (acquired by IAC in 2005); at BigBook (acquired by Verizon in 1999) and I/Pro, the Nielsen-backed online measurement company, acquired by CMGI. In ten years as a Managing Director at VantagePoint Venture Partners, he was key to a number of investments, including Grocery Shopping Network, and prior to that, in Intermix Media (parent of MySpace) where he was Chairman through the acquisition in 2005 by News Corp. He is currently a director at ReachLocal, a digital agency serving 15,000 small business with advertising services, and with TouchTunes, a digital out of home network reaching over 35,000 venues in North America.
"I am truly honored to join the executive team at GSN," said Mr. Carlick. "The company will emerge as a key platform for Consumer Package Goods companies to join grocers in the migration from print, and to establish more profound communications and digital services to serve, win, and retain customers."
About Grocery Shopping Network:
Grocery Shopping Network, Inc. connects consumers, retailers and brands through its premier content, advertising, and software for supermarket websites. The company's services help power grocery store websites, which enable consumers to quickly plan a shopping trip or place an order online. GSN powered grocery sites provide the shopper the best way to find bigger savings, better meals, and faster shopping. The GSN Ad Network exclusively delivers over 5,500 retail grocery locations in the top US markets. The company's analytics offering, GSN Insights, provides proof of the direct ROI created when a brand advertises with GSN by measuring the effectiveness and sales lift of the advertisement. To find out more visit our website: http://www.groceryshopping.net.