GyroHSR Invites Marketers to Shape the Future of Agencies

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International marketing agency, GyroHSR has issued an invitation to marketers around the world to take part in a research study on the future of the agency model. The survey forms the basis for a book to be published by the agency later this year which will reveal the in-depth views and opinions of marketing industry professionals on this issue.

To date, global brands including Burger King, Virgin Atlantic, AOL, Diageo, Nokia, Toyota and Hewlett Packard have taken part in the research with in-depth interviews. GyroHSR's latest call to action is aimed at gaining the views of marketers from as broad a spectrum of industries as possible. To take part in the survey, go to:

Richard Perry, COO, GyroHSR comments: "With this study we really want to get under the skin of what clients want from their agency and what the agencies need to do to get there. Agency 3.0 will be published later this year and will provide great insight into the agency model of the future, which in turn will be an invaluable tool for today's marketer."


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Patrick Danager
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