Habbo Appoints Jeannine Lewis Advertising Sales Director For North America

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Popular Social Networking Site for Teenagers Taps Entertainment Industry Veteran to Lead Ad Sales

We are very pleased Jeannine has decided to put her creativity and drive to work to develop partnerships that we believe will help fuel our growth in the US and Canadian markets.

Habbo, a leading global online virtual community for teenagers, today announced the appointment of Jeannine Lewis to Advertising Sales Director for North America.

In her new position, Ms. Lewis is charged with developing partnerships with brands across a range of industries, including entertainment, fashion, sports and music that will resonate with teens in the US and Canadian markets. Ms. Lewis will also spearhead highly-targeted partnership programs for specialized projects including the launch of the Habbowood Digital Movie Awards in September.

"It was important when hiring a Sales Director that we find a talented marketing veteran who understands the unique opportunities Habbo can create for brands targeting the hard-to-reach teen market," said Teemu Huuhtanen, EVP, Habbo Business and President, North America. "We are very pleased Jeannine has decided to put her creativity and drive to work to develop partnerships that we believe will help fuel our growth in the US and Canadian markets."

Ms. Lewis brings more than 10 years experience in marketing and ad sales to her new role. Before joining Habbo, she served as senior consumer account executive at Variety, where she managed all national consumer and luxury categories for the West Coast. Prior to that, Ms. Lewis held ad sales positions at The Hollywood Reporter and the boutique agency, Barbara Bella & Associates, where she assisted in the launch of Nickelodeon Jr.

"It is a thrill to have the vast Habbo network at my disposal when working with partners to develop programs that will create genuine, positive relationships between our community and their brands," said Ms. Lewis. "Teemu Huuhtanen is an innovative visionary and I look forward to working with him and the team of talented executives at Habbo to continue the fantastic growth the company has seen in North America."

About Habbo
Habbo is a richly colorful, multi-dimensional virtual meeting place and game environment for teens. Users join by creating a fully-customized online character called a Habbo. From there, they can explore many public hang outs, play a variety of games, connect with friends, decorate their own hotel rooms, and have fun through creativity and self-expression. Currently there are Habbo communities in 29 countries on five continents. To date, more than 80 million Habbo characters have been created and 7.5 million unique users worldwide visit Habbo each month (source: Nielsen Netratings). http://www.habbo.com

About Sulake
Sulake is an interactive entertainment company focused on online communities, casual multiplayer games and social media. Sulake's main product is Habbo, a new type of youth brand, which is based on one of the world's fastest growing online communities for teenagers. Sulake has headquarters in Finland and local offices in 18 countries. Currently the company has more than 330 employees worldwide.

Sulake and Habbo press images: http://www.sulake.com/press/image_bank?navi=4.2

Contact Information

Erik Fairleigh
Edelman Public Relations

Susan Mills
Edelman Public Relations


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