Agency to Host Webinar on Generational Healthcare Marketing

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Smith & Jones announces date for webinar on unique habits of healthcare consumers.

Healthcare marketing agency, Smith & Jones, announced today that it will be hosting a webinar on Wednesday, March 13, titled “Generational Healthcare Marketing.” The free, 30-minute webinar will offer practical insights into the care decisions of four generations of healthcare consumers.

“Generational Healthcare Marketing” is designed for executives and marketing leaders of hospitals and large physician practices. The presentation will include information on the distinct consumer behaviors of each generation, clear trends in their decision-making processes, and how their different habits are changing marketing priorities for hospitals and physician practices.

The webinar will be lead by Mark Shipley, President and Chief Strategic Officer of Smith & Jones, Mia Barbera, Director of Account Services, and Alan Beberwyck, Content Director. The schedule allows for a Q&A with these healthcare marketing specialists at the end of the presentation.

“The Greatest Generation, Baby Boomers, Gen X and Millennials all make their health care decisions differently, and they will continue to change as they grow older,” said Shipley. "Understanding each generation’s habits today will help us shape our marketing strategies to attract and engage these very diverse consumer audiences.”

To register for the webinar, visit

About Smith & Jones
Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at

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