Top Selling Amazon Author, Dr. Heidi Grant Halvorson, Launches Training Seminar with Gazelles Growth Institute

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Social Psychologist's “Focus: Use Different Ways of Seeing the World for Success and Influence” seminar delivers key motivational strategies for executives

Dr. Heidi Grant Halvorson launches training seminar with Gazelles Growth Institute

In my seminar, you'll learn how to lead with motivational focus in mind, to fulfill your team members' true potential. And you'll learn how to work with your own focus to maximize your effectiveness as well.

– Dr. Heidi Grant Halvorson

Today leading online executive education company, Gazelles Growth Institute, announced the launch of a new seminar based off of renowned social psychologist Dr. Heidi Grant Halvorson's book “Focus: Use Different Ways of Seeing the World for Success and Influence,” recently ranked as the third bestseller among motivational management and leadership books on Amazon. The seminar is GGI's latest offering in a line of market-driven educational platforms designed to help fast-growing firms maintain business growth.

“Focus is an engaging, highly practical guide that makes complex ideas at the forefront of motivational science accessible to a wide audience, offering surprising insights and applications for dealing more effectively with everyday work and life challenges,” wrote Walter Mischel, past President of the Association for Psychological Science, in an editorial review. “It will be an eye-opener for people who thought they understood motivation.”

Utilizing her expertise in social psychology and the science of motivation, Dr. Halvorson has identified key motivational strategies that can transform a work team's coalescence and productivity. To this end, she divides workplace personalities into two main categories: people who are intent on playing to win (great at taking risks, seizing opportunities and innovating) but weak at managing the details of projects or developing a Plan B; and those who are thorough, accurate and careful (unfailing when it comes to meeting responsibilities) but less comfortable with taking chances that might lead to growth and innovation.

According to Dr. Halvorson, the first group has a “promotion focus,” while the second group has a “prevention focus” Understanding personal tendencies toward one category will lead to better understanding, decision-making skills, and outcomes at both work and home. Operating on this premise, she will teach seminar participants how to:

  • Identify their own core focus
  • Find out why it’s so hard to be good with both big ideas and with the details
  • Discover techniques for putting their core focus to work for themselves
  • Pick up vital strategies for influencing others by understanding their primary orientation

"Motivation isn't one-size-fits-all. The assignments, incentives, and kinds of feedback that bring out the best in some people will undermine the effectiveness of others,” Dr. Halvorson said. “In my seminar, you'll learn how to lead with motivational focus in mind, to fulfill your team members' true potential. And you'll learn how to work with your own focus to maximize your effectiveness as well.”

“I am thrilled to be able to contribute to the extraordinary educational opportunities the Growth Institute offers,” she added. “To be at the top of our game, we need to always be learning and honing our skills. At the Growth Institute, your development is in the best possible hands."

Two purchasing options are available for “Focus: Use Different Ways of Seeing the World for Success and Influence”: An individual license (which gives one email address owner access to the webcast and unlimited viewings of it in GGI's archives) can be purchased for $99. A company license (which gives unlimited employees from the same company with the same email domain name access to webcast and unlimited viewings of it in GGI's archive) can be purchased for $495. Please visit to learn more and register.

About Gazelles Growth Institute
Gazelles Growth Institute (GGI) is an online, executive education company serving a community of lifelong learners in more than 15 countries worldwide. It was founded by Verne Harnish and Daniel Marcos to offer effective, accessible training that strengthens a company's ability to outlearn its competitors and gain an advantage in the marketplace. Gazelles Growth Institute assists C-level executives in adopting business strategies to grow their companies faster. The business principles from acclaimed, thought leaders are taught through a hybrid-learning process that incorporates theory, practice and guided implementation. Certified coaches assist companies in customizing and applying the business principles to the priorities and daily activities of their particular company.

Quite simply, Gazelles Growth Institute makes it easier for busy executives to learn and apply new techniques and methodologies that will positively impact their business.

About Heidi Grant Halvorson
Heidi Grant Halvorson is a social psychologist who researches, writes, and speaks about the science of motivation. She is currently Associate Director of the Motivation Science Center at the Columbia Business School. Her other books include Succeed and Nine Things Successful People Do Differently. She is also an expert blogger for 99u, Fast Company,, Forbes, The Huffington Post, and Psychology Today, as well as a regular contributor to The Atlantic, the Harvard Business Review, and Smart Brief's Smart Blog on Leadership.

Dr. Grant Halvorson is a member of the American Psychological Association, the Association for Psychological Science, and the Society for Personality and Social Psychology, and was elected to the highly selective Society for Experimental Social Psychology. She received her PhD in social psychology from Columbia University.


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