Our team isn’t just made up of product and public relations experts. They have their finger on the cultural pulse of the Hispanic community, and can establish a level of trusted engagement that truly makes communication happen.
Boston, MA (PRWEB) April 24, 2013
On behalf of its long-term client Comcast, Robin Samora Inc., a Boston-based communication, branding and PR firm, will be sending its trained team of Hispanic Brand Ambassadors out to engage consumers at several Boston and New Hampshire-area ethnic festivals this summer.
Robin Samora Inc.’s Hispanic Brand Ambassadors are multi-lingual and specially trained to appreciate the unique cultural expectations, preferences and nuances that characterize the dynamic and vibrant Hispanic community.
“In my industry, we use all kinds of fancy jargon to explain what we mean by communication in a strategic public relations context, but at its core and in its simplest terms, it’s essentially about creating a favorable connection,” commented Samora, who works with some of the nation’s top brands and blogs frequently about the do’s and don’ts of public relations. “And the only way to make that connection happen through genuine engagement. That’s why our Hispanic Brand Ambassadors are so valuable to the clients we serve, such as Comcast. Our team isn’t just made up of product and public relations experts. They have their finger on the cultural pulse of the Hispanic community, and can establish a level of trusted engagement that truly makes communication happen.”
Robin Samora Inc.’s Hispanic Brand Ambassadors are scheduled to attend the following events this summer on behalf of Comcast:
- Semana Hispana in Lawrence, MA: June 23, 2013
- Colombian Festival in East Boston, MA: July 14,2013
- Puerto Rican Festival in Boston, MA: July 28, 2013
- Dominican Festival in Boston, MA: August 2013
- Xfinity Latino Family Festival in Boston, MA: August 2013
- El Planeta Health & Fitness in Boston MA: September 2013
In addition, the team will be attending Caliente in Boston, MA. and Latinos Unidos, in Manchester, NH, on dates to be determined shortly.
Added Samora: “Ethnic marketing at festivals and other culturally important events is vital for companies that want to reach out and impress communities and consumers. Our Hispanic Brand Ambassadors are the bridge that makes the connection between our clients and their marketplace possible.”
For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.
About Robin Samora Inc.
Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston-based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads. Learn more at http://www.RobinSamoraInc.com.