HDA, Inc. Launches Re-Designed House Plan Web Site

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HDA, Inc., a St. Louis-based distributing, merchandising and publishing company has launched an extensive re-design of their current house plans website.

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It is a very challenging task to create an aesthetically pleasing website that also provides all the elements that customers have seen in years past. We didn't change the site completely because customers may become lost when things are not where they used to be

HDA, Inc., a St. Louis-based distributing, merchandising and publishing company has launched an extensive re-design of their current house plans website, http://www.HousePlansandMore.com. Now consumers seeking high-quality house plans can take advantage of several new and improved features.

With more than 17,000 home plans to choose from, users may find the task of searching for a new home a bit daunting. But with HDA's re-designed site, finding just the home plan you're looking for is easier than ever. Consumers are able to search by home plan style, size, estimated cost-to-build and now over 90 popular design features being built in homes today. Some of these features include house plans that have an outdoor kitchen, media room, home office or over 90 other features or combination of features a homeowner may specifically need to include in their new home design. HDA's search features provide an easy-to-follow and comprehensive way to narrow the field and pinpoint what type of house is your dream home. And the cost-to-build tool is a unique feature that allows those searching for home plans to ensure they will stay within their set budget.

In addition to the relatively new Photo Gallery, a Video Gallery has been added to give consumers a true feel for the home they are interested in purchasing. Visitors to the new site will be able to click on the Photo Gallery or Video Gallery to view all house plans with photos or videos available. When viewing a single plan, click on the camera or video icons to view available images associated with a particular home. It is a fun and simple way to take the customer on a virtual tour through the home.

"It is a very challenging task to create an aesthetically pleasing website that also provides all the elements that customers have seen in years past. We didn't change the site completely because customers may become lost when things are not where they used to be," said Jenn Ernst, Marketing Supervisor at HDA. "We have, however, highlighted competitive advantages and organized the site in a more efficient way."

Another feature that is sure to be welcomed by consumers is the new area on the website called, "Books and More." Here consumers can purchase all the best-selling house plan books and magazines published by HDA, Inc. HDA takes the best plans in their 17,000+ house plan library and features them in their publications. This can be a great way for a consumer to start their search since it narrows down the choices and often features one specific type of house plan such as ranch, narrow lot or country house plans.

With all of the additions and the web site's current features perfected, the re-designed site is sure to attract more and more visitors and keep its existing customers satisfied for many years to come. "Within the web world, e-marketing has never been more valuable, and over the past year, HDA's content-rich home plan site has hoisted itself to the top results in the major three search engines, Google, Yahoo! and MSN," said Sihn Starr Rossi, Webmaster at HDA. "With all of the additional features the re-designed site includes, it is content-rich, more user-friendly and more unique than even the previous one."

To visit the current Web site, and to find more information about HDA, Inc., please visit http://www.HousePlansandMore.com or call 314-770-2222.

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Kim King
HDA, Inc.
314-770-2228 ext. 3017
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