SNCR Press Announces the Publication of Histories of Social Media, by Jonathan Salem Baskin

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First Book Published by the Society for New Communications Research Publishing Division

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Histories of Social Media, By SNCR Senior Fellow, Jonathan Salem Baskin

The Society for New Communications Research (, a global nonprofit research and education foundation and think tank focused on the latest developments in media and communications, today announced the publication of its first book under its publishing imprint, SNCR Press. Histories of Social Media, authored by SNCR Senior Fellow Jonathan Salem Baskin, explores the idea that history provides antecedents for every behavioral, cultural, and commercial quality of social media.

This premise allowed Baskin to go beyond the common analyses of technology and the Internet to explore two thousand years of social experiences. The book reveals a rich resource of case histories that bring new dimension and depth to understanding the dynamics, shortcomings, and immense opportunities for today’s conversational tools. The book’s nine chapters were written as stand-alone essays that are both entertaining and illuminating for marketers, business leaders, and anyone interested in Web 2.0 and its enabling technologies. Histories of Social Media ends with an epilogue filled with workshop questions and scenarios to both inspire and help organizations think in new ways about their social strategies.

“We’ve used ‘social media’ since civilization began,” asserts Baskin. “It’s what societies do. Are Facebook, Twitter, or YouTube really new? The technologies certainly are, but the lessons of history suggest that the behaviors it enables have led to amazing successes and embarrassingly terrible failures. It’s time we stop literally trying to reinvent the wheel and make up new rules out of whole cloth when the rich, detailed and utterly relevant fabric of history is available to us. I wrote this book to start the different conversation about conversation that, in 2011, is long overdue."

Founder and president of 800-CEO-READ, Jack Covert says, "The really interesting aspects of this book are its researched and insightful observations, observations that are so different than the multitude of books heralding the blessings and influence of social media. Hopefully, it will help both social media participants, and non-participants, better understand and be conscientious about the social groups and situations they’re participating in."

“We’re thrilled to launch the Society’s book publishing efforts with Jonathan’s book,” said Jen McClure, president, SNCR. “We are committed to bringing books to market that not only add to the breath and depth of conversation and knowledge relating to new media and communications in all of their iterations and applications, but also to publish books that make for great reading. Histories of Social Media is a great start down this path.”

About the book:

Hardcover: 134 pages
Publisher: Society for New Communications Research
Publishing Imprint: SNCR Press
Language: English
ISBN-10: 0982700423
ISBN-13: 978-0982700426
Product Dimensions: 9.1 x 6.2 x 0.6 inches
Price: $22.95 USD
The book can be purchased on

About the Author:

Jonathan Salem Baskin creates a daily blog and podcast entitled “Today in the Histories of Social Media” and writes the award-winning blog, Dim Bulb. He contributes regularly to the CMO Strategy section of Advertising Age, serves as a Senior Fellow of the Society for New Communications Research, and was recently named to the Blogger Board of He has 29 years of client and agency marketing communications experience. Histories of Social Media is his third book. Jonathan lives in Chicago, Illinois. For more information, visit

About SNCR Press:

SNCR Press is the publishing imprint of the Society for New Communications Research. SNCR Press publishes its Fellows’ books and research reports and a peer-reviewed journal, the Journal of New Communications Research, as well as special publications.

About the Society for New Communications Research (SNCR):

The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. For more information, visit


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