New Social Marketing Automation Innovator, Insightpool, Enables Brands to Activate Customers and Prospects via Social Channels

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Company’s technology harnesses the power of social platforms to cultivate prospects and facilitate audience engagement

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We are solving one of the biggest issues brands face – identifying core audiences and then converting them into leads, fans and customers.

Today, Insightpool a social marketing automation innovator, launched following a 180-day beta period where the company successfully developed and deployed its technology for more than 25 brands. Insightpool accelerates the customer acquisition lifecycle via social channels by allowing brands to identify and engage influencers, customers and prospects based on their social behavior.

The company's technology offers in-depth social prospecting, lead generation and nurturing solutions. Through interest graph analysis and proprietary algorithms, Insightpool mines the social universe including Twitter, LinkedIn and Facebook to pinpoint existing and perspective customers for brands. Prospects are identified and grouped using Venn diagrams allowing digital marketers to rank users most likely to take action on behalf of the brand.

“Insightpool is reinventing customer marketing by harnessing drip marketing techniques and applying them to the social world. We are solving one of the biggest issues brands face – identifying core audiences and then converting them into leads, fans and customers,” said Adam Wexler, Insightpool’s chief strategy officer. “We are revolutionizing the way brands prospect and interact with current and future customers. Feedback from initial users reinforces the value of an innovative platform like this in the marketplace. We are thrilled to launch Insightpool to all brands seeking meaningful, strategic fan interaction.”

A recent study from Optify, which parsed over 62 million site visits, 215 million page views and 350,000 leads in 2012, found that Twitter accounted for 82 percent of all social media-originated leads. The ability to mine Twitter and the social universe for brand champions, while automating scalable personal one-to-one interaction, is a must-have for brands seeking to build, expand or engage with a relevant audience.

“Insightpool will fundamentally change how brands discover and market to potential customers online and in turn increase Key Performance Indicators such as engagement and revenue. Rather than marketing to the masses and hoping for interaction, Insightpool lets businesses target, engage and convert fans to brand champions at the individual level,” noted Wexler.

A limited number of free trials are being offered: (promo code: LAUNCH).


About Insightpool
Insightpool delivers Social Marketing Automation (SMA) software that drives target audiences to take desired actions on behalf of brands. Through big data processes, Insightpool combines interest graph analysis and proprietary algorithms to yield rich data profiles. With laser-like targeting capabilities and a robust engagement platform, Insightpool helps brands proactively engage through a variety of social impressions. Learn more about us at

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Lauren Shankman

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