Conducts Study About Vacationers Using Smartphones for Local Search

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Local search has jumped 200 percent in the past five years and will continue to grow as the popularity of mobile devices increases, according to a recent study by Internet marketing firm

News Image, a leading company in the local search engine marketing industry, has conducted a study about how U.S. travelers are using their mobile phones while on vacation., a leading company in the local search engine marketing industry, has conducted a study about how U.S. travelers are using their mobile phones while on vacation. The study concluded that there are major opportunities for business owners, and that by 2015 mobile will be the most common way we do our local searches. Based on the research, has also released an infographic that displays the information.

“The statistics around smartphone adoption and how people are using their smartphones are very interesting,” said Bryan Phelps, director of local search at “A recent study showed that the telephone function is only the 5th most used app for smartphone users. People are using the data connections on their phones to find hotels, bars, etc., while they are on the go, and more and more people have access to smartphones each year.”’s research shows that 60 percent of consumers think local search results are the most relevant and trustworthy sources of information, outranking newspapers, word of mouth, local television and radio, specialty websites and social media. More than half of local searches end up contacting the business to learn more, and around 25 percent will make a purchase.

“There are a lot of great local search predictions out there including some from our recent blog post,” Phelps said. “Local search is still pretty fragmented and all indications are that there won't be any dominate player in the near future.”

Phelps said that, between Google, Yelp, Apple's new maps product and many of the other IYPs out there, there are many ways people find local businesses.

“It's very important that small businesses continue to optimize for several of these sources, not just Google,” he said. has more than four years of combined experience in the local search industry, managing clients across hundreds of industries and locations.

“We have a team dedicated solely to local search to continually test local SEO strategies and stay on the bleeding edge of the local search industry,” Phelps said. “With Google's latest blended search results (combining the traditional organic result with their local listing), local search and traditional SEO really go hand-in-hand and we recommend clients be optimizing for both.”

To view the infographic, visit

About is a search engine optimization company that delivers a big return on investment for its clients by driving traffic to their websites through small business SEO, social media marketing and organic SEO services. Clients range from small startups to Fortune 100 companies. For more information, visit

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