fishbat Reveals Privacy Implications of Google Glass and its Effect on Digital Landscape

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In response to an article published by the Wall Street Journal, Internet marketing company fishbat discusses the privacy implications of Google Glass and how the digital and physical worlds are becoming increasingly intertwined.

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On May 26, Internet marketing company fishbat discusses the impact of Google Glass and its influence on security as more users wear the device in public.

According to an article in the Wall Street Journal, Google Glass is a new device that places a tiny computer screen in front of one’s eye and works similar to a smartphone. People can use Google Glass to take photos and videos all by touching a button or speaking a command. In addition, people can use it to make phone calls, reach Google’s Web search, send text messages and navigate with GPS.

Google Glass is also equipped with the ability to recognize faces and can potentially be used to identify individuals by name and use information from their social media profiles. The article says products like Google Glass are invoking, “a discussion about what is possible with technologies, such as facial recognition, and whether governments need to intercede.”

However, Google Glass product management director Steve Lee assures users that Google would not implement features that allow for facial recognition unless it designs more in-depth privacy features.

Justin Maas, vice president of client relations at fishbat, says Google Glass could definitely alter the digital landscape, “Google Glass literally gives users all the features a mobile device would have right in front your eyes,” he says. “Individuals will have to weigh the benefits of Google Glass with the possible negative effects associated with it. Is it too much technology to be held?”

As facial recognition software becomes more of a reality, Maas says there’s a very thin line on how it should be used. “Wearable technology like Google Glass could give people a lot of power,” he says. “If facial recognition features are made public through Google Glass or another device, it could pose a lot of privacy issues. As these devices become more popular, privacy is definitely going to be something to look out for.”

fishbat, Inc. is a full service Internet marketing company. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.


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