When you equalize your site and your link profile looks more natural, then you should be able to restore your old rankings — plus, you’ve got all these new rankings as well, and that’s how you grow your business.
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Sydney, NSW (PRWEB) April 02, 2013
In April 2012, a search engine giant released an algorithm update called Penguin which effectively decreases the rankings of websites that practice black-hat SEO techniques and violate its Webmaster guidelines. The update now prevents site owners who deliberately (or unknowingly) abuse their link profiles from achieving good search engine rankings. Seasoned Internet marketer and SuperFastBusiness CEO James Schramko shares a step-by-step process that can help site owners improve their website's integrity using proper SEO linking strategies instead of more manipulative ones that fail to generate the best results in today's online landscape.
Schramko, who is also founder of SEOPartner.com, shares how the SEO service's website checks reveal the high number of websites that continue to abuse their link profiles. "They’ve been getting too many links for the exact same keyphrase. This comes up a lot because it’s a really common problem," he shares.
"In the old days, all you needed to do to rank well was to get a lot of links to your site with the same anchor text," Schramko adds. The Penguin update, however, brought all that to a screeching halt. A substantial number of websites disappeared as a result, but there's no reason for any site that is still up and working today to suffer the same fate. By adding new links and removing any bad links, a website's link profile can actually be repaired.
In a recent SEO news update, Schramko offers seven simple steps for maintaining good links and getting a better chance of achieving favorable search engine rankings today.
Step 1. Set up the search engine giant's Webmaster tools. This will enable site owners to see the links that they currently have.
Step 2. Check for site-wide links that point to the website in question with the same anchor text, then see if this text can be changed or if the links can be removed.
Step 3. If the text cannot be changed and if the links cannot be removed, the next move would be to disavow those links.
Step 4. Obtain a thorough keyword research report. This service is offered by Schramko's custom website development brand ATLWeb.com. With this report, all the related phrases can be found.
Step 5. Create original, top-quality content around those related phrases. Take note, however, that those phrases must not contain the specific keyword that the website already has too many links for.
Step 6. Go the multimedia route. In addition to creating exceptional textual content, make relevant images, videos and audios that give great value to your audience.
Step 7. The last step is to promote this newly made content. Schramko recommends getting relevant links with the right anchor text and a healthy combination of neutral ones until the site's link profile achieves a balance.
What can these good SEO practices do for a business owner's website? "You go from a very high amount of links with the same anchor text to now building up links with different anchor text and reducing the number of links with the bad one," the CEO points out. "And now, when you equalize your site and your link profile looks more natural, then you should be able to restore your old rankings — plus, you’ve got all these new rankings as well, and that’s how you grow your business."
For SEO and website promotion services done right, visit SEOPartner.com and LinkJuice.com.