Despite Economic Downturn, Strings Up Another Year of Higher Sales

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The demand for beads and jewelry supplies is on the rise at which has posted its eighth consecutive year of top-line growth for 2008. This growth is being driven by the increase in people starting home-based jewelry-making businesses and those who have discovered how to save money by making their own jewelry. is also building a strong community of jewelry designers with their expanded learning center, blog, product reviews and participation in popular social media networking websites. Beads and Jewelry Supplies

We feel this growth is being fueled by two primary factors

The demand for beads and jewelry supplies is actually on the rise at, which has posted its eighth consecutive year of top-line growth in 2008. "We feel this growth is being fueled by two primary factors," says founder and CEO Devin Kimura. "The first is that more people are starting home-based jewelry making businesses and the second is that people looking to save money are discovering how easy and affordable it is to make their own jewelry." is in a unique position to meet the needs of both the home-based jewelry designer and those who want to save money thanks to their low wholesale prices, free shipping and no minimum order requirements. "People looking to start a business selling jewelry from home can get started at virtually no cost," explains Devin. "As jewelry designers take orders, they come to and buy only what they need to fill the order and we ship it to them for free. This saves them money over buying pre-packaged beads from the big craft stores. "Work-at-home jewelry designers are also receiving help from websites like Etsy, Ruby Lane and These sites are driving demand for handmade jewelry as well as providing a convenient, low-cost place to set up shop." is also supporting independent jewelry designers and others just learning to make jewelry with investments in their Learning Center, which now includes over 500 jewelry design ideas along with wide variety of jewelry making tips and handy-tip videos. "We're excited by all of the positive feedback we are getting about our Learning Center and the free jewelry design ideas. Many people have even asked if they could use these designs to create jewelry to sell in their shops and we actually encourage that," says's co-owner Cynthia Kimura.

Jewelry designers are also finding a strong support community at with the introduction of the Blog for Beaders an pages on social networking sites including Facebook, MySpace and Twitter. There is also a new platform for sharing feedback, tips and design ideas about the many jewelry supplies found on This five-star Ratings & Reviews™ platform from Bazaarvoice™ provides a means to rate products based on various attributes, allows customers to upload images and videos, forward product links and reviews to various social networking sites, and search and sort products based on scores given by their peers in the beading community.

While 2009 is expected to be a challenging year for online jewelry-supply retailers, remains optimistic as the actions undertaken at the end of last year gain even more traction. The product line continues to grow, sending total unique items carried well above the 20,000 mark, and many ideas to improve the customer experience even further are on track to roll out in the second and third quarters. is a leading provider of beads and jewelry supplies for jewelry designers and the beading community. caters to the quality-conscious designer with products like Swarovski crystal beads and the finest sterling silver beads, but also works vigorously to keep prices low. Thanks to Artbeads' buying power, those looking for wholesale beads are attracted by wholesale pricing discounts, no minimum order requirements and fast, free shipping anywhere in the US. With a vast learning center, is also a popular destination for beginners looking for jewelry designs and tips on how to make jewelry.

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Steve Groenier
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