JoTo PR Signs Dr. Mark Trolice, Leading Orlando Fertility Specialist at Forefront of Advanced Infertility Treatments

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With infertility rates on the rise, top anti-public relations firm JoTo PR is engaged by leader in advanced fertility tech, treatments and testing.

JoTo PR | Leading Tampa Anti-PR agency

Karla Jo Helms, CEO of JoTo PR, expands on Dr. Mark Trolice's devotion to addressing the decline of fertility rates worldwide.

“Dr. Mark Trolice has devoted his career to treating fertility problems in any patients holding to the dream of parenthood. His experience is diverse and deep and his dedication unwavering—something very much needed with fertility rates declining to all-time lows worldwide.”

Infertility rates have been rising steadily in the last few years. According to the CDC, about 12% of women[1] have continued difficulty becoming pregnant or staying pregnant in 2018 as of 2018. The year prior, overall fertility rates in the US reached a record low[2] – for the second straight year. Leading Tampa Anti-PR agency JoTo PR has been engaged by Dr. Mark Trolice, the founder of Fertility CARE: The IVF Clinic in Orlando and one of the country’s top specialists in fertility care and genetic testing, to champion the latest advances in fertility treatments and technology.

“Dr. Mark Trolice has devoted his career to treating fertility problems in any patients holding to the dream of parenthood,” says Karla Jo Helms, CEO of JoTo PR. “His experience is diverse and deep and his dedication unwavering—something very much needed with fertility rates declining to all-time lows worldwide.”

Growing infertility comes at a time when more people from diverse groups across the US are attempting to have children. Over half of LGBTQ+ Millennials, for example, are looking to add to their family[3], while many older women are now looking to have their first child; the largest rise in birth rates over the past few years was from women in their early 40’s[2]. Yet infertility rates are expected to keep rising moving forward[2]. Dr. Trolice is commonly at the vanguard of new fertility treatments and testing and implementing new technology. His dedication has made Fertility CARE the leading IVF clinic in Central Florida.

In addition to specializing in IVF and fertility testing, Dr. Trolice has also recently established himself as a trailblazer in the use of genetic testing - prior to IVF treatments. Methods such as preimplantation genetic testing (PGT) allow infertility practitioners to screen for both common and rare genetic disorders, such as spinal muscular atrophy (SMA) and cystic fibrosis. With an error rate of 1%, PGT can detect and diagnose conditions like these prior to embryo implantation and allows to make informed decisions when planning a family. Using PGT in conjunction with IVF greatly increases the chances of a successful pregnancy, ensuring only healthy embryos are used and reducing the risk of losing infants to preventable and detectable conditions.

Dr. Trolice’s knowledge and unmatched devotion to helping his patients has also positioned him as the one of the top go-to fertility professionals in the U.S; in addition to helping thousands of people solve many of their fertility struggles, he is often invited to share his valuable insights at presentations across the country. He is frequently sought after for appearances as a guest on fertility by both local and national media outlets.

“Utilizing education and communication of breakthrough news to help consumers and prospective families gain the insight and knowledge to assist them in navigating scientific data is our mission,” says Helms. “As infertility rates increase, so does demand for treatments that lead the way for many.”

About JoTo PR:
After doing marketing research on a cross-section majority of 5,000 CEOs of fast-growth trajectory companies and finding out exactly how they used PR, how they measure it and how they wanted the PR industry to be different, PR veteran and innovator Karla Jo Helms created JoTo PR and established its entire business model on those research findings. Astute in recognizing industry changes since its launch in 2009, JoTo PR’s team utilizes newly established patterns to create timely PR campaigns comprising both traditional and the latest proven media methods. This unique skill enables JoTo PR to continue to increase the market share and improve return on investment (ROI) for its clients, year after year—beating usual industry standards. Based in Tampa Bay, Florida, JoTo PR is an established international public relations agency. Today, all of JoTo PR’s processes are streamlined PR services that have become the hallmark of the JoTo PR name. For more information, visit JoTo PR online at http://www.jotopr.com.

About Karla Jo Helms:
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JoTo PR. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected.

Being an alumna of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion—Karla Jo operates on the ethic of getting it right the first time, not relying on second chances, and doing what it takes to excel.

Karla Jo has patterned her agency on the perfect balance of crisis management, entrepreneurial insight and proven public relations experience. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of PR to drive markets and impact market perception.

1.    Staff Writer, “Fertility.” Center for Disease Control. 2018. Web.
2.    Dallas, May Elizabeth. “US Fertility Rates Hit Record Low in 2017.” Healthday.com, May 17, 2018.
3.    Family Equality Council, “LGBTQ Family Building Survey.” Familyequality.org, February 6, 2019.

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