Kenshoo Previews Digital Marketing Application Built on X.commerce Open Commerce Ecosystem

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New Kenshoo solution activates online demand generation for merchants through eBay’s New Business, X.commerce.

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Kenshoo was quick to embrace the X.commerce vision and recognize the market opportunity to help retailers innovate and grow at a time when technology is changing the face of commerce.

Kenshoo (, a global leader in digital marketing software, today unveiled a functional prototype of its new online marketing application developed on the new X.commerce open commerce ecosystem during a main stage demo at the Innovate Developer Conference 2011.

X.commerce brings together the technology assets and developer communities of eBay, PayPal and Magento to give merchants access to open commerce technology that can scale and grow their businesses. Kenshoo was chosen as one of the first outside partners to develop within the X.commerce environment based on its market leadership position, specifically in retail, as well as Kenshoo’s track record for innovation and global presence. Through direct integration with X.commerce, the Kenshoo solution helps merchants generate demand through automated ad creation and optimization across Google, Bing, Yahoo! and Facebook.

“With the introduction of X.commerce, Kenshoo’s demand generation solutions for the world’s largest and most sophisticated retailers can now be leveraged by merchants of any size and shape,” said, Sivan Metzger, General Manager, Kenshoo Local. “The offering we’ve developed through X.commerce will provide merchants with the ability to drive consumer awareness and traffic to their storefronts, whether they’re mobile, online, or in-store.”

Kenshoo’s X.commerce application dynamically creates ad campaigns, including highly-targeted ad copy and keywords, based upon the merchant’s product catalog. On an ongoing basis, Kenshoo updates ads and bids based on each merchant’s inventory availability, merchandising and promotions to meet pre-defined goals.

Whether merchants are trying to generate awareness, stimulate direct response sales or drive word-of-mouth, Kenshoo enables seamless ad campaign management and tracking within the eBay technology stack. For example, through the X.commerce integration, Kenshoo campaign reports can be accessed directly within a merchant’s Magento administration console.

“Kenshoo was quick to embrace the X.commerce vision and recognize the market opportunity to help retailers innovate and grow at a time when technology is changing the face of commerce,” said Matthew Mengerink, Vice President and General Manager, X.commerce. “Demand generation plays a crucial role in commerce and Kenshoo stands ready to deliver for merchants across the globe.”

Visit for more information and to be contacted when the Kenshoo online marketing application is publicly available through X.commerce.

About Kenshoo
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Advertisers, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $15 billion in annual sales revenue. The Kenshoo Universal Platform delivers automation, business intelligence, integration and scale to make better marketing investments. Kenshoo powers 6 of the top 10 hotel groups in the world, 7 of the top 10 retailers, 7 of the 10 biggest telecoms, 9 of the 10 largest ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 100 countries, Kenshoo customers include Annalect, Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has more than 10 international offices and is backed by Sequoia Capital and Arts Alliance. Please visit for more information.

Stacie Susens
Director of Corporate Marketing and PR, Kenshoo

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