Video “Monetizing Big Data” Released by Keynote Speaker Patrick Schwerdtfeger

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Patrick Schwerdtfeger released another Strategic Business Insights video today, entitled “Monetizing Big Data.” It describes the evolution of big data and explains the steps necessary to profit from big data.

Patrick Schwerdtfeger released another episode of “Strategic Business Insights” today by discussing his new keynote topic: Big Data. The video begins by defining big data and where it evolved from, and it then discusses the role of algorithms and how they are the vehicle to monetize big data analytics. Patrick spoke about “Big Data and the Future of IT” at the 2013 Futurescape conference in Dubai and is available to cover the topic at other conferences as well.

Big Data evolved when data accumulation shifted from human-generated data to machine-generated data. Once machines started accumulating data, it scaled quickly and led to enormous data sets that were unmanageable using relational database techniques. Technologies like Hadoop and MapReduce facilitate scalability to data processing and that dramatically increases the possibilities of big data analytics.

“An increasing number of people are using YouTube to search for intellectual content rather than just music videos,” explains Schwerdtfeger, “and Strategic Business Insights is my way of sharing educational content with the world. A few years from now, I believe mainstream search traffic will migrate to the video format.”

Interested readers can visit Patrick's website or watch the video on YouTube. They are also encouraged to subscribe by email to ensure they'll get notified when future videos are released.

About Strategic Business Insights

Strategic Business Insights (SBI) strives to help professionals, executives and business owners build broad understanding of the trends reshaping our world. In particular, the videos focus on the impact of these trends on business and commerce. The videos are offered free of charge and can be accessed on Patrick Schwerdtfeger’s website.

About Patrick Schwerdtfeger

Patrick Schwerdtfeger (@schwerdtfeger on Twitter) is a keynote speaker who has headlined events for Bloomberg TV, Bank of America, Comcast Cable, Research in Motion (BlackBerry), Time Warner Cable and United Healthcare among others, as well as dozens of conferences and conventions around the world. His programs focus on business trends, small business marketing and the social media revolution.

Patrick is the author of Marketing Shortcuts for the Self-Employed (2011, Wiley) as well as Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). He has been featured by the New York Times, LA Times, San Francisco Chronicle, CNN Money, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.

Patrick is available for television appearances and media interviews. He can be contacted through his website:

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