Kiran Analytics Appoints Gene Kirby and Betty Cowell to Retail Banking Advisory Board

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Industry leaders join forces with Kiran Analytics, a leader in predictive analytics for retail banking

Kiran Analytics, well known for predictive analytics has appointed Gene Kirby and Betty Cowell, as members of its Retail Banking Advisory Board. Gene Kirby and Betty Cowell will assist Kiran Analytics in leading retail banks to optimize their branch network performance by leveraging their expertise in leading transformational change.

Jim DeLapa, President of Kiran Analytics, Inc. said, “We are delighted to have Gene and Betty on our Advisory Board. They bring extensive knowledge and experience in retail banking. They dug deep into our enterprise talent analytics and workforce optimization solutions and gained an appreciation for our value proposition. All of us are excited about the perspective this will bring to our clients.”

Gene Kirby has over 29 years of experience in the industry having served in multiple roles across retail banking, commercial banking, marketing and executive management.

Betty Cowell has extensive experience in managing all aspects of retail banking including areas of productivity such as staffing models, branch productivity, and talent acquisition.

Mr. Kirby commented about Kiran’s products and services, “I am very excited to join Kiran Analytics as an advisor during this time of great change where predictive analytics can play a significant role to improve branch performance. Whether it be hiring better talent faster or reducing cost thru workforce optimization, Kiran Analytics solutions are ideal for retail banks. ”

Ms. Cowell added, “I have known the Kiran team for many years. I too am excited to join the organization as an advisor and to play a role in helping Kiran and its clients navigate through the changes in the retail banking industry. I am looking forward to working together to provide solutions which address the challenges we see in retail banking. From strategic and tactical forecasting, to talent analytics, Kiran’s approach offer banks data-driven solutions based on proven analytics, which is exactly what leading banks need. ”

About Gene Kirby
Gene Kirby is President of C. G. Kirby Partners, LLC an independent management consulting firm focused on the financial services industry. He also serves as the Advisory Board Chairman of New Market Partners, LLC.

Mr. Kirby has over 29 years of experience in the industry having served in multiple roles across retail banking, commercial banking, marketing and executive management. Prior to forming his consulting firm Mr. Kirby was President of NewAlliance Bank in New Haven, CT where he was responsible for all lines of business within the company. Prior to joining NewAlliance, he was with SunTrust Bank in Atlanta, GA where he was Corporate Executive Vice President responsible for the retail line of business, the commercial line of business, consumer product management, call center operations and corporate marketing.

Mr. Kirby also has extensive experience in the area of online banking and eCommerce strategies. During his career with SunTrust he was the Director of eBusiness, where he managed the online strategy across all key business lines. He was responsible for internet marketing, online product development and all website content. Prior to joining SunTrust he served as the Senior Vice President of the Internet Development Group at Crestar Bank in Richmond, Virginia where his team led the launch of Crestar’s initial online banking platform, positioning them as the 6th bank in the US to go live with online banking capabilities.

Mr. Kirby is a former Chairman of the Consumer Bankers Association, active across the financial services industry and involved with multiple charitable and community organizations. He is a graduate of Virginia Tech and received his MBA from Duke University.

About Betty Cowell
Betty Cowell has over 30+ years of experience in the industry having served in multiple roles across retail, business, and wealth banking.

As a Director at Whitney Bank, she was responsible for developing strategic direction and leading execution plans for Retail and Business Banking Division. Prior to that she held several influential positions at Wachovia bank like Director of Deposit and Access Services, Director of Sales and Service Execution and Senior Vice President where she was responsible for different aspects of the bank to achieve profitability thresholds developed in capital plans and designing retail sales and service processes working with internal partners to create desired customer experience.
She is widely recognized as a leader with expertise in Branch Planning and Performance, Mobile Deposits, Payments, Retail Distribution, Sales and Service, Segment Strategy, with strong analytical, problem solving, and execution skills that drive results.

Ms. Cowell is a former Vice Chair of Board of Directors of Bank Administration Institute and Member of Government Relations Council of Consumer Banking Association.

About Kiran Analytics Inc.
Kiran Analytics has been global leader in innovative, predictive analytics solutions for two decades. Kiran Analytics solutions creates significant value for our customers by providing workforce optimization solutions that increase productivity, hiring better talent faster, providing outstanding customer experience, and improving compliance risk. For more information, visit

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Kerim Tumay
Kiran Analytics
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