Law Firm Web Marketing Consultant Says Google+ and Client Reviews Are ‘No Longer Optional’ For Lawyers

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Dale Tincher of, Inc., says recent changes by the search engine giant have ‘firmly linked’ Google+ accounts and reviews from clients.

legal marketing tips, law firm Web marketing trends, online law firm advertising, lawyer Internet advertising, attorney marketing strategies, Google+, Google+ Local

Law firm Web marketing consultant Dale Tincher of, Inc.

Reviews are an integral part of Google+ Local, and you’ll want your firm listed there – with positive comments from satisfied clients – for search engine visibility.

In a newly published blog article, law firm Web marketing consultant Dale Tincher says that Google+ and Google profiles have become “a must for collecting positive reviews that show up in Google’s local listings.”

Tincher is the CEO and President of, Inc., a company that specializes in law firm website design and search engine optimization (SEO) marketing for attorneys.

The company features a team that is dedicated to developing law firm social media campaigns involving Google+ as well as Facebook, Twitter, LinkedIn, HubPages and other social networking sites.

His article, “Google+ is No Longer Optional for Law Firm Marketing; Reviews Are Increasingly Important,” was released this week on the, Inc., blog,, which provides helpful tips and other information on law firm Web marketing trends.

In the article, Tincher reflects on Google’s May 30 announcement that it would replace Google Places with Google+ Local. In his view, this change means that Google accounts and client reviews are now “firmly linked,” and those reviews may be as crucial as ever to a law firm’s Internet marketing campaign.

“Reviews are an integral part of Google+ Local, and you’ll want your firm listed there – with positive comments from satisfied clients – for search engine visibility,” Tincher writes.

However, Tincher strongly cautions law firms to stay away from gimmicks that are aimed at manipulating search engine rankings, such as fake reviews or other tactics used by “review mills” and “reputation management” firms.

“We frequently advise law firms on the proper way to obtain law firm testimonials and client reviews,” he says. His article provides a list of those techniques, including:

  •     Asking clients for reviews at the conclusion of a successful case.
  •     Advising clients to join Google+ (reviews can only be posted by Google account holders).
  •     Maintaining a database of past clients and reaching out to them for reviews.
  •     Using the firm’s website to encourage reviews, and providing an easy way for clients to provide those reviews.

“If two law firms appear to be equal, a Web visitor is likely to choose the firm with the best reviews,” Tincher writes.

About, Inc.

Since its founding in 1999,, Inc., has built a reputation for being a national leader in law firm Web marketing. provides law firm Web marketing consultation and strategy and a wide array of products and services, including website audits, website design, website hosting, website domains, law firm reputation management, search-engine optimization (SEO) marketing, pay-per-click (PPC) services, Internet systems setup, website editorial and content services (including substantive content, press releases, legal blogs, satellite sites and law firm videos), online chat products, social media marketing (including Facebook, Twitter and Google+), call tracking and legal directories. has offices at 114 Main Street, Berea, KY, 40403, and at The Forum I, 8601 Six Forks Rd., Suite 400, Raleigh, NC, 27615. The company works with law firms across the country. For more information, call Marketing Director Tanner Jones at (800) 872-6590 or (859) 353-7720 or use the convenient online contact form.

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