(PRWEB) September 19, 2006
Los Angeles, CA. – Renowned Los Angeles public relations firm LCO-Levine Communications Office, Inc. (http://www.LCOonline.com) has received the distinguished Bronze Award for Arts and Entertainment Campaign of the Year in the 2006 Bulldog Awards for Excellence in Media Relations and Publicity. LCO’s campaign, “Quest for the Oscars,” greatly increased Hollywood’s awareness and appreciation of the immense contributions of stunt coordinators to the art and science of filmmaking, an integral step in the stunt community’s lengthy 15-year battle with the Academy of Motion Picture Arts and Sciences for the introduction of an Oscar category for stunt coordinators.
The Bulldog Awards are the only PR awards judged solely by journalists and recognition is a true testament to the expanse of a firm’s flair for media relations and publicity. The awards recognize results-driven strategic media campaigns and award recipients must possess a high level of “creativity, tenacity and media prowess.”
LCO’s campaign, which was spearheaded by LCO President Dawn Miller and Vice President Liam Collopy, certainly hit all of those notes. Prior to the 2005 Oscar season, their client Stunts Unlimited raised the issue of the Academy’s failure to recognize stunt coordinators as Oscar-worthy. LCO decided to initiate a comprehensive, highly-targeted campaign, mobilizing the collective support and endorsement of the other major stunt organizations. LCO used an aggressive grassroots approach, incorporating an online petition, a joint press release, a New York Times exclusive, and an education-building campaign with the media, providing research and supplementary information on the enormous skill and talent required to be a stunt coordinator.
The campaign resulted in an impressive 93 million media impressions. Highlights included print coverage in Daily Variety, The Hollywood Reporter and The Los Angeles Times, and broadcast coverage on “The Today Show,” “Nightline” and BBC News. LCO also secured endorsements from Governor Arnold Schwarzenegger and Screen Actor’s Guild President Melissa Gilbert, among many other luminaries.
About LCO-Levine Communications Office
LCO is a proven entertainment PR firm with more than 23 years of experience delivering outstanding campaigns and results. The firm has three specialty divisions - Entertainment, Literary and Lifestyle - and is committed to providing Passionate, Focused Results. Visit LCO on the web at http://www.LCOonline.com.
For additional information on LCO:
LCO – Levine Communications Office Inc.
1180 S. Beverly Drive
Los Angeles, CA 90035
T. 310.300.0950 x231
LCO - Levine Communications Office
1180 S. Beverly Dr.
Los Angeles, CA 90035
T: 310.300.0950 x 232
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