Levels Playing Field For Small Law Firms and Solo Practitioners; New, Cost-Effective Online Marketing Tool Helps Grow Their Practices, Get New Clients

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Small law firms and solo legal practitioners serious about marketing their practices now have access to Market Your Law and hundreds of marketing resources, planning tools, tip sheets and checklists to ethically develop new business.

Terrie Wheeler, MBC

Low Cost, High Impact Strategies--Even If You Only Have Five Minutes

What once was a very competitive marketplace for small law firms and solo practitioners is opening up for those savvy about marketing and business development. As the Am Law 200 firms across the U.S. lay off lawyers, small law firms have opportunities to fill the void left by the large ones. Landing these opportunities still requires an understanding of ethical marketing strategies. offers the small law firm and solo practitioner resources found in most large law firm marketing departments and then some.

"In today's marketplace, particularly in this tight economy, lawyers feel incredible pressure to build their practices and that means marketing their practices," says Terrie Wheeler, veteran legal marketing consultant, coach, and founder of " is essentially like working one-on-one with a marketing coach but it's done virtually and is more cost-effective." is the first tool of its kind in the nation to offer a comprehensive online legal marketing system based on a proven process and backed by hundreds of assessments, planning tools ,tip sheets, and checklists to help lawyers ethically develop new business. The site includes many interactive features like a contact management program, an activities tracker, as well as an option to interact directly with a Virtual Marketing Coach.     

Marketing coaches can be expensive. Good ones--with specialized legal marketing experience--cost between $10,000 and $12,000 per lawyer, per year. An annual individual subscription to Market Your Law is $1,450; that's $120 per lawyer, per month. A number of bar associations including New York, California, New Jersey, Massachusetts, and Vermont already have affinity partnerships with, which lowers a member's cost to $62.50 per month.

The concept behind is based on Wheeler's proven Your Personal Marketing Coach SM program. To help clients in her marketing coaching practice stay focused, Wheeler developed the Four Pillars of Marketing SM: 1) to retain and grow relationships with existing clients, 2) attract new clients and develop new business, 3) increase name recognition and awareness, and 4) to create targeted and effective communications. Subscribers access the site through four portals organized around these four pillars.

Wheeler is the founder and president of Professional Services Marketing, Inc. (PSM) and has been helping lawyers attract new clients for over 24 years. Hundreds of individual professionals have benefited from her one-on-one coaching program that focuses on the art of relationship building to maximize a professional's financial contribution to a firm and to ensure long-term success and satisfaction. In addition to and PSM, Wheeler regularly provides marketing insights through her blog, Esq Coach Blog, written for small law firms and solo practitioners. She is a frequent author and speaker on topics related to marketing best practices for lawyers. Recent media coverage includes "Marketing Your Law Practice: Effective Strategies for Growth" for the American Bar Association's Business Law Today, "Ethically Marketing Your Law Practice: The Rules Related to Marketing in Connecticut" for Connecticut Lawyer, and "Low Cost, High Impact Strategies--Even If You Only Have Five Minutes" for the American Bar Association's Law Practice Today. She holds a master's degree in business (MBC) from the University of St. Thomas, St. Paul, Minnesota. For more information visit


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