Jennifer's New Buyer Guide helps retailers map out best practices for their lingerie business. It's a well-organized and beautifully written article that I feel retailers can utilize right away.
New York, NY (PRWEB) April 04, 2013
The Lingerie Journal launched a new retail advice column aimed at retailers new to the lingerie industry. The New Buyer Guide serves as a resource with advice and tips any retailer, regardless of experience, can put into action.
Written by Jennifer Manuel Carroll, author of Underneath It All, A Girl’s Guide to Buying, Wearing and Loving Lingerie, the column demystifies the basics of shopping for a lingerie business.
Shaped by the Jennifer's 10-plus year experience as a lingerie boutique owner, the New Buyer Guide starts with the basics of Positioning and leads into Inventory insights, Budget tips, Merchandising advice and ends with the importance of Vendor Relations.
The column's insights were also inspired by Jennifer's recent experience of handing over the reigns of her lingerie boutique, Bellefleur, to a new owner.
"This past summer, I sold my business to a fellow entrepreneur who has worked for me on a part time basis for years. And at the last CurveNY show in August, I took the new owner, Lindsey, with me to the show to introduce her to the wonderful world of buying lingerie," noted Jennifer. "Hardly a novice, Lindsey has worked with lingerie for years (she worked on and off in lingerie stores since high school). She can easily identify what she likes, and what will most likely sell. While going to market can definitely be overwhelming, viewing the NY Curve expo through her eyes – and observing her interactions with the vendors and products – I realized how truly overwhelming the overall buying process can be."
The new column immediately received high praise from retailers on social media sites like Twitter with Valerie Cuttino, owner of Lovely's Lingerie Boutique in Philadelphia, calling the article "…a great resource for us newbies in the #lingerie #business."
The full article can be read here: http://thelingeriejournal.com/retail-advice-new-lingerie-buyer-guide/
"Helping lingerie retailers is what we're all about," said Luis Paredes, publisher of the Lingerie Journal. "And Jennifer's New Buyer Guide helps retailers map out best practices for their lingerie business. It's a well-organized and beautifully written article that I feel retailers can utilize right away."
Jennifer's article, noted Paredes, is one of many retail advice columns she has written. The Lingerie Journal also hosts a variety of business-oriented features designed to help lingerie retailers succeed at their business.
"From lingerie news to social media advice, the writers at the Lingerie Journal work everyday to bring our readers the latest developments in the intimate apparel world," said Paredes.
About The Lingerie Journal
The Lingerie Journal is the number one online lingerie trade publication in the United States reaching hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis. Follow and interact with the Lingerie Journal on Twitter to learn more @lingeriejournal.