IEEE Increases Conversion Rates By 110 Percent Over Site Average With MoreVisibility

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LinkedIn DirectAds Increases Social Networking Lead Generation


LinkedIn provides a great match for the advertising needs of our B-to-B clients.

MoreVisibility one of the world’s leading search engine marketing, optimization and design firms attained a 110 percent conversion rate for it’s client IEEE through the utilization of Linkedin DirectAds.

IEEE is the leading professional association for the advancement of technology. Through it's marketing efforts for the channel was almost three times that of the overall site average. In addition, the bounce rate for all traffic coming from LinkedIn was 10 percent lower than that of the average for all traffic sources to the site. By getting in front of a targeted audience, IEEE and MoreVisibility were able to produce a highly converting campaign utilizing Linkedin DirectAds.

“I was unaware of the LinkedIn Direct Ads program offered by LinkedIn until MoreVisibility made the recommendation to me” said Angela Trilli director of marketing for IEEE. “Not only were our results a huge success but we were introduced to a media of marketing that we had never utilized before.”

“We’re glad that MoreVisibility and IEEE were able to generate high-quality leads using LinkedIn DirectAds. We look forward to working with MoreVisibility to achieve its other clients marketing objectives,” said Andrew Chang, marketing manager at LinkedIn.

About MoreVisibility
Founded in 1999, MoreVisibility is one of the world’s leading Search Engine Marketing, optimization and design firms, having helped hundreds of Fortune 1000 companies and small businesses increase qualified traffic to their Web sites. In 2005, 2006, 2007, 2008 and 2009 MoreVisibility was named to the Inc 500/Inc 5000 list of the nation’s fastest growing privately owned firms. MoreVisibility is a Google AdWords Certified Partner, Google Analytics Certified Partner, Yahoo Ambassador and a member of the MSN Search Council. MoreVisibility boasts high client retention through a team of 35 senior professionals who deliver superior performance and measurable results. Notable clients served include The Metropolitan Museum of Art, The Mayo Clinic, Travel Nevada, Ritz Carlton Residential Suites, Clemson University and Perillo Tours. The company is based in Boca Raton, Fla, and can be found on the web at .


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Peter Nasca
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