Jay at Play International's Little Miss Muffin Is Baking a Difference in the Fight Against Childhood Hunger

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Proceeds of the brand's "Little Miss Muffin" Interactive Pop N Flip™ Doll Line will benefit Share Our Strength's Great American Bake Sale®.

Little Miss Muffin pops and flips from a muffin into a soft adorable doll.

Little Miss Muffin wants to make participation in the Great American Bake Sale even sweeter by giving away hundreds of Little Miss Muffin dolls.

Throughout 2012, 1% of Jay at Play's Little Miss Muffin Pop N Flip™ dolls sold will be donated to Share Our Strength's Great American Bake Sale (up to $75,000), a national effort to end childhood hunger in America by 2015. Now, Jay at Play International wants to make participation in the Great American Bake Sale even sweeter by giving away hundreds of Little Miss Muffin dolls.

Little Miss Muffin arrives to you peeking out of her magical muffin cup. Pop her muffin top, flip the muffin cup inside out, and Little Miss Muffin becomes a soft adorable doll. With sweet expressive faces and bright smiles, there are ten Little Miss Muffin Dolls each with their own flavor to delight kids of all ages.

Share Our Strength, the nation’s leading nonprofit working to end childhood hunger, invites all bakers to host individual or group bake sales in their local communities during the ninth annual Great American Bake Sale’s National Challenge Weekend April 20-22. The first 300 bake sales to submit $275 or more from sales held on National Challenge Weekend will receive a free Little Miss Muffin doll to thank them for their efforts.

Kids love to help in the kitchen, and participating in a bake sale is a great way to teach children about charity while spending time together as a family.MyLittleMissMuffin.com offers a variety of simple recipes for young children, from fingerpainting on poundcake to mixing homemade playdough. More advanced mini chefs might enjoy layering a red, white and blueberry parfait with strawberry and vanilla yogurt sprinkled with fruit on top. Children will have hours of fun playing with Little Miss Muffin and making these sweet treats in the kitchen.

About Jay@Play:
Jay@Play International was established in 2004 and is a Hong Kong-based company with a showroom in New York City. The company's products are distributed internationally through companies that promote all of their brands on television. Following the worldwide success of its best-selling MushABellies, Totally KooKoo, Happy Nappers and Little Miss Muffin product lines, Jay@Play is now launching TV campaigns in the US for its "Pop N Play Village" brand, Cuddleuppets, and Skooligans. Jay@Play introduced the ToyTube network, which is a platform for cutting-edge 3D augmented-reality (AR) gaming for the popular MushABellies brand. Jay@Play International is a subsidiary of Jay Franco & Sons, the industry leader in the home-furnishing industry.

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Debbie Bookstaber
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