Corporate Reputation Leads LMS Thinking to Success in International Markets

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Outsourced marketing and sales specialists LMS Thinking demonstrate that an outstanding corporate reputation leads to success in UK and international markets. Originating in London, the progressive firm have expanded into New York and Sydney.

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It takes many consistently good actions over a sustained period of time to build a great corporate reputation

LMS Thinking credit their reputation for high quality lead generation, loyal customer acquisition and customer retention for their recent success. The firm expanded into New York in May 2012 and now announce the launch of their first Australian branch which will be located in Sydney. Corporate reputation is the impression that the public have of a company, and is essential for a business to sustain long-term growth. The Vancouver-based Reputations Commission reported in 2010 that 72% of consumers claim that corporate reputation affects their buying decisions; while 80% of employees would accept lower pay to work with a company with a great reputation. The article ‘Boost Your Brand from the Inside’ describes how corporate reputations are built by word-of-mouth reviews from customers. LMS Thinking CEO Tim Kennedy explains: “At LMS Thinking we see corporate reputation as feedback – it’s what our clients and customers really think of us. It takes many consistently good actions over a sustained period of time to build a great corporate reputation, however it can take just one wrong action to damage or even destroy it.”

LMS Thinking considers their positive reputation amongst customers and clients to stem from their corporate values. The company regards itself as a predominantly ‘people business’ and as such places great importance on treating each person they come into contact with as human, rather than a number. CEO Tim Kennedy says “Our suppliers are motivated to represent our clients in the best possible light, and by building rapport with customers they naturally provide them with great customer service. Satisfied customers are more loyal to the brand, which translates into the long-term prospects for our clients. We have fulfilled an obligation to our clients and customers, and we have created a positive reputation not only for LMS Thinking, but also the brands we represent.”

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Developing a strong corporate reputation has enabled LMS Thinking to expand into international markets despite the difficult economic climate. LMS Thinking is constantly finding ways to establish their presence in new markets before expanding. Most recently, Tim Kennedy spoke at an entrepreneurship conference in South Africa this January. “Communication has advanced so quickly in the ten years since I started the company, meaning that a strong corporate reputation is even more important,” says Kennedy. “Our focus as a company on building relationships gives us the edge over our competitors. Whilst online communication is extremely useful, as a direct marketing company we know the value of face-to-face contact with our clients as well as customers. So we build a physical presence in international markets by attending as many conferences and business trips as possible. These interactions have facilitated our expansion into the USA and Australia – and we are not going to stop there!” adds Tim Kennedy, CEO of LMS Thinking.

Based in London, New York and Sydney, LMS Thinking provides marketing and sales services for blue-chip clients. The firm has a reputation for its commitment to customer service and longevity.

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