Phoenix, AZ (PRWEB) June 19, 2012
Google has recently announced plans to move away from the Google Product Search that lists online products for free to a paid-service called Google Shopping. A recent article from The Republic discusses the plans and how many are apprehensive about starting an online business due to rising advertising costs, like those fees associated with Google Shopping. Logix9 is an online educator that uses web-based training to teach business owners how to effectively use the Internet to boost their sales. The company feels that if an entrepreneur takes the time to learn online marketing methods, they will see great results despite rising costs on Google.
The article observes that many online entrepreneurs are quick to worry that Google’s plan will keep them from placing product listing altogether, and that the services will only benefit larger corporations, such as eBay. Sameer Samat, vice president of product management at Google Shopping contested these fears by stating, "This will give merchants greater control over where their products appear on Google Shopping." Logix9 agrees that control over product placement benefits every online retailer.
Logix9 utilizes videos to teach clients about online marketing and believes that concerns about changes in e-commerce come from a lack of knowledge on the subject. Online retailers will learn that Google Shopping may in fact present a better opportunity to properly highlight a product than it did before. The company realizes that Google is the largest search engine in the world, and says that retailers should not back away from that exposure because it will no longer be free.
"Having a commercial relationship with merchants will encourage them to keep their product information fresh and up to date," says Samat as noted in The Republic. Logix9 agrees that retailers should not become lazy in their online presentation, and that is why proper education is important. The company teaches users how to effectively promote their product and remain profitable.
For those that might retreat from using Google as a method of advertising, Logix9 offers lessons on how to successfully utilize social media to boost sales. According to the online educational resource, this alternative is usually free, and can be more interactive and engaging for customers. Despite changing climates in e-commerce, Logix9 believes that the Internet still affords retailers a place to effectively market products, no matter how big or small the company.
Logix9 is an Internet-based educator that delivers instructional material to small business owners through a variety of video lessons. The service allows individuals to learn lessons on their own time without interrupting their busy daily business schedules. Topics range from e-commerce strategies (including SEO) to web-design and social media marketing.
To learn more, visit http://www.Logix9.com.