BIA/Kelsey Touts 'Explosive Growth' of Call-Based Advertising, Highlights LogMyCalls in Latest Report

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Report says mobile marketing is fueling massive growth in call-based advertising, acknowledges ContactPoint's LogMyCalls

LogMyCalls | The Smarter Call

If BIA/Kelsey is acknowledging us, it must mean we're doing something right.

In a report released yesterday, BIA/Kelsey says the call-based ad market is poised for ‘explosive growth.’ The report discusses LogMyCalls and says that growth in the call-based ad market is driven by mobile penetration and advances in call analytics.

A press release issued yesterday by BIA/Kelsey says that the ‘drivers’ of the growth include progressively more sophisticated call tracking, increasingly powerful call analytics engines, and the mobile marketing boom.

The report is titled ‘Call-Based Ads: Eliminating the Unknown From Advertising.’ It is available exclusively to clients of BIA/Kelsey’s Interactive Local Media (ILM) service. The report is 48 pages long and includes a variety of charts, graphs and data from LogMyCalls and other vendors in spaces related to call-based ad marketing.

The report states that in 2011 the average U.S.-based business received 10.9 calls per month from desktop search and 34.7 calls per month from mobile. BIA/Kelsey projects that by 2013 those numbers will jump to 13.8 and 80.9 calls respectively.

“We do feel like we’re on the edge of a call-fueled marketing boom,” ContactPoint CEO Jason Wells says. “This BIA/Kelsey report confirms what those of us in the industry have long believed: mobile marketing produces phone calls. More mobile marketing means more phone calls. We’re thrilled to be mentioned in this report. If BIA/Kelsey is acknowledging us, it must mean we’re doing something right.”

About LogMyCalls

LogMyCalls is the next generation of intelligent call tracking and marketing automation. The newest product offering from ContactPoint, LogMyCalls combines call tracking, lead scoring, marketing automation and mobile call analytics, into a simple, inexpensive package that optimizes marketing performance and sales results. LogMyCalls allows businesses to determine which advertising methods are effective and transform their ability to secure business over the phone. For more information find us on Google+, visit LogMyCalls.com or call 866-811-8880.

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McKay Allen
ContactPoint, LLC
(435) 215-7049
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