Master Butchers a Cut Above for Top Chefs - Logo Design Reveals Clients Distinctive New Brand Identity

Share Article

Ever wondered where prestigious London restaurants the likes of Harvey Nichols and Smiths of Smithfield get the meat for their signature dishes? The answer is Andrew James Butchery – a West country butcher with strong family foundations that refuses to rest on its laurels.

Logo Design logo

Logo Design & Marketing

I truly believe the work Logo Design have undertaken on our behalf has fulfilled the brief completely, in fact it has exceeded it.

It’s easy for family-run businesses to get complacent and be content with the status quo, but that wasn’t quite enough for the team at Andrew James – they wanted to take their top-quality service to the next level and make sure the meat they supply gets the treatment it deserves before it hits the table. At a time when the quality of meat is under intense scrutiny, the good, as they say, will out.

So where is the most fervent demand for the highest quality meat? At some of the best restaurants in the UK, where top chefs ply their trade and want only the best for their patrons. That’s why Andrew James approached Harvey Nichols, Smiths of Smithfield and chefs at the top of their game, including Tom Aiken, Ben Bulger (Head Chef at The Magdalen Chapter in Exeter) and Stuart Downie (South Sands Hotel in Salcombe), to collaborate on new dishes for their menus.

Of course, attracting those prestigious partners demands the right image, which is where the creative team at Logo Design came in. The butcher realised that only a strong new marketing concept could put it in a position to deal with those famous names.

The team at Logo Design got to work on devising a new strategy to prepare the Andrew James brand for an exciting future. This involved creating a detailed brief about the business, the market and the service during productive sessions with the Andrew James team.

Once the brief was complete, the designers began to draw up plans for a new logo and a new branding strategy, before turning their attention to applications like business cards, correspondence materials and a brand new website reflecting the new direction of the company. A new star of fine dining was born.

Steve Turton, Master Butcher of Andrew James Butchery, was impressed with the transformation. He said:

“I truly believe the work Logo Design have undertaken on our behalf has fulfilled the brief completely, in fact it has exceeded it. The whole feel of the rebrand exercise has given us a clearly defined banner to march behind, set us apart from our competition. From my own point of view it has totally invigorated me and my enthusiasm and optimism for the future have never been higher.”

As well as another satisfied client, the Logo Design team now has another successful project to add to its extraordinary portfolio. The partnership between Logo Design and Andrew James Butchery represents a great example of intelligent marketing in action and ultimately it means the best chefs in the business are now working with the best butchers in the interest of fine dining.

About Logo Design

Logo Design Ltd is a leading design and marketing agency based in Ivybridge in Devon. The company has an excellent track record of delivering solutions in a number of key areas of marketing, including logo design, branding, website design and e-commerce. Visit the website at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sarah Doney
Follow us on
Visit website