Long Island Marketing Agency, TiedIn Media Explains Why Every Website Will Soon Need To Use HTTPS

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TiedIn Media Explains Why Every Website Will Soon Need To Use HTTPS

CEO Dean Spinato -If you’re thinking, “Our site doesn’t require users to enter any personal data.” then everyone should know it wouldn’t matter to Google or to any of your site visitors.

Please take a look at the URL entry bar at the top of the browser, look to the left of the URL (usually in green) there is a spot that says “https:” and to the left of that a small padlock with the word “secure” written next to it. This is ensuring the user that any data sent or received by the visitor is encrypted and thus protected. This feature was required for any site transferring information such as payments or bank info, but now is becoming increasingly more important for any business’ site.

Google recently began to identify pages as insecure unless they were using https. It isn’t a completely unwarranted action as sites without this feature make it easier for hackers to access Internet connection and put malware into place. So while Google making it more obvious that your site is at risk for users is already a great reason to implement https, another main reason is that not having it in place is putting all clients and potential clients at risk.

People might think, “My site doesn’t require users to enter any personal data,” then everyone should know it wouldn’t matter to Google or to any of all site visitors. Google will still mark the site as insecure, which will probably alarm visitors causing them to flee the site. People will most likely lose out on many potential clients from not implementing https.

In addition to all the bad things that can happen if they don’t implement https, Google is also rewarding the sites that do. Sites with https will find themselves ahead of the sites without it on search results, which can result in a possible increase in clients for their business.

More about TiedIn Media: At TiedIn Media we believe in connectivity. Connectivity is what drives the bond between business and customer; it can only be achieved by creating a brand that people can relate to or a brand that is “tied in”. We work with our clients to gain the deepest understanding of their business, thus defining a brand’s essence. We give the brand a look, a feel, a voice, and a story, which ultimately ties a business and its customers together.

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DEAN SPINATO
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