theMIX agency Adds Zach Servideo as Principal, Announces Los Angeles Expansion

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Leading San Francisco-Based Communications Consultancy Invests Resources in “Silicon Beach” Technology Boom; Learn More at April 19th Launch Party

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new tech markets will drive the innovation economy – like Los Angeles

theMIX agency, a San Francisco-based full-service communications and media consultancy, today announced the addition of Zach Servideo as Principal. He will be responsible for the day-to-day operations of theMIX agency along with Founder and CEO Vanessa Camones. Servideo will also lead theMIX agency’s expansion into Southern California, opening a Los Angeles office to support the growth of technology companies in the region. Aptly named “Silicon Beach” – home to technology startups throughout Santa Monica and Venice Beach – Los Angeles’ booming technology hub is driving the convergence of new and traditional media poised for boom-level growth in the tablet era. One of the leaders of this tech boom is Venice-based Giant Media, theMIX agency’s anchor client in Los Angeles. theMIX agency is hosting an exclusive launch party on Friday, April 19, 2013. To request tickets and for more information, please email Zach(at)themixagency(dot)com.

Servideo joins theMIX agency having most recently worked as a private communications consultant to business-to-business technology companies, working primarily with market-shaping clients in the mobile advertising, clean technology, cloud computing and developer services industries. Prior to that, he spent time at several large and small communications agencies, including Schwartz Communications, fama PR and SHIFT Communications. A highly sought after digital content strategist, Servideo led the publicity efforts for the ad:tech New York and ad:tech San Francisco conferences in 2011 and 2012.

“It’s special to find a business partner whose vision I align so closely with. theMIX agency isn’t some media relations plug-in, it’s a corporate communications authority. We overhaul communications programs to directly impact business growth – an Accenture for corporate marketing, if you will,” said Zach Servideo, Principal of theMIX agency. “Beyond our ideological similarities, Vanessa and I share the same vision with regards to which new tech markets will drive the innovation economy – like Los Angeles. There’s a ground swell of LA-based startups led by entrepreneurs whose stories remain untold. We’ll raise the awareness of our clients, and truly become an invested partner in their businesses.”

“I’m thrilled to expand beyond San Francisco and to have Zach lead our efforts in Southern California. He’s done this before. He’s been given the clean slate – no clients, no staff – and built top-notch teams, established entire business portfolios and sustained highly profitable margins,” said Vanessa Camones, Founder and CEO of theMIX agency. “The energy and passion we share for the companies we work with is something that sets us apart as a firm and is a trait that I admired and looked for in a partner. Zach brings that and so much more to the table.”

About theMIX agency

Based in San Francisco, CA, with offices in Portland, New York, Los Angeles, and Beijing, theMIX agency is a full-service communications and media consultancy that executes catalytic solutions for social media, technology and digital entertainment start-ups. For more information, please contact Vanessa(at)themixagency(dot)com or Zach(at)themixagency(dot)com.

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Zachary Servideo
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