MainConcept to Show New AVS Software Developers Kit for the Emerging China Market: New AVS SDK Takes Aim at the Rapidly Growing HD Encoding and Decoding Market in The People's Republic of China

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MainConcept, the world's leading provider of audio and video codecs and software development kits to the broadcast, film, and consumer markets today announced that it will show a technology demonstration of its new SDK supporting the upcoming Audio Video coding Standard (AVS) during IBC 2007 in Amsterdam.

With a mid-2007 population of just over 1.3 billion people and growing, China is a market MainConcept is excited to engage

    AVS is a non-proprietary open standard for delivering broadcast content up to HD resolution, and broadband video networking in the mainland China market. The AVS standard is highly optimized for the Chinese market, offering a good balance between video/audio qualities and encoding/decoding efficiency. The reduced complexity of AVS ultimately leads to low cost video/audio encoding/decoding products and solutions. MainConcept is among the first commercial companies to support this important technology for the Chinese market.

"With a mid-2007 population of just over 1.3 billion people and growing, China is a market MainConcept is excited to engage," said Markus Moenig, CEO of MainConcept AG. "By adhering to our philosophy of 'Every Codec, Every Platform,' MainConcept once again leads the charge into emerging new markets with our AVS encoding/decoding solution"

The MainConcept AVS SDK includes:

a) Low Level API DLL encoder and decoder

b) DirectShow wrappers for the encoder and decoder

c) Set of sample applications showing how to implement the encoder and decoder

Interested parties are cordially invited to stop by the MainConcept booth at IBC, located in Hall 2, stand 340 (2.340) to see the technology demonstration and get additional information on how to integrate AVS encoding/decoding technology into their solutions.

About MainConcept

MainConcept is the worldwide leading provider of high-quality codec technology for the broadcast, film, consumer electronics, computer software, medical imaging and security markets. MainConcept solutions are optimized for various platforms including PCs, set-top boxes, portable media players and mobile phones. MainConcept supports the most popular industry standards such as MPEG-2, MPEG-4 Part 2, H.264/AVC, AVS, VC-1, DV, DVCPRO, DVCPro HD, JPEG2000, AAC, HE-AAC and AC3. MainConcept is headquartered in Germany with subsidiaries in the USA, Russia, and Japan. The company serves the Asia-Pacific region through key distribution partners in China, Korea, and Taiwan. MainConcept customers include some of the most respected international companies including Adobe, Leitch/Harris, Microsoft, mobiTV, Sonic Solutions, Sony, and Panasonic.

For more information about MainConcept and available codecs, visit Parties interested in licensing MainConcept technology can contact the company at

About Codec By

Long term partnerships are a natural result of MainConcept's business relationships. To support its global base of customers and partners, MainConcept launched a dedicated "Codec-By" logo program in 2007 that industry partners can join to demonstrate that they deliver market leading solutions based on MainConcept's high-quality codecs. To learn more about the "Codec-By" program, visit

All trademarks are the property of their owners and are used for informational purposes only.

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