We realized early on that the moment a new idea was introduced other marketers rushed to copy it. Our strategy was to have the next big idea ready to counter them when they finally caught up. We quickly became known for dreaming up the unexpected.
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New York, NY (PRWEB) February 23, 2009
Marden-Kane, Inc., a breakthrough promotion marketing agency is celebrating their 50 year anniversary in a year long celebration. Marden Kane is synonymous with the creative development and implementation of all forms of promotional games of chance including sweepstakes, contests, and instant win games. It has won industry recognition and has received multiple awards from the Promotion Marketing Association (PMA) for work done on behalf of their Fortune 2000 client roster.
Marden Kane has earned a perennial spot in the Promo 100 and Advertising Age Interactive Agencies top 100 report due chiefly to continuous innovation including the latest in user generated Content (UGC) and social media promotions. Through the years the agency has expanded their core competency to the point where they deliver all forms of promotion marketing.
From the early years through to today, the breakthrough ideas keep coming;
- Scratch off games -- for Esso (now Exxon / Mobile)
- Under the lid instant win game - Hunts
- Television watch and win game -- for the Price is Right
- Newspaper subscription builder - for The NY Post
- In Flight Instant Win Game -- for United
- Sweepstakes (chance based) based loyalty application -- for The NPD Group
- SMS Text to Win -- for CBS Mobile
- User generated content contest - for the YouTube platform
- Social media instant win game - for the Facebook platform
- New contest entry platform - for Twitter
- Homepage logo creative design contest - for Google
Speaking about innovation Paul Goldman, Sr. Partner comments "We realized early on that the moment a new idea was introduced other marketers rushed to copy it. Our strategy was to have the next big idea ready to counter them when they finally caught up. We quickly became known for dreaming up the unexpected." Today the agency is focused on the unique ways consumers interact with brands. "The innovation spirit lives on in how we take new platforms like Facebook, Twitter and others and make them work to engage end users," adds Len Bierman, Marden Kane's other Sr. Partner.
To honor the milestone Marden-Kane is launching a new website http://www.mk50in09.com where visitors will find a wealth of information including a sampling of their work, biographies of the staff, some fun and games plus an innovative sweepstakes. Visitors will earn points by interacting with the site and can then use points to enter many different drawings for prizes. The sampling of the sweepstakes application provides an interesting and compelling way to demonstrate to clients and potential new clients how this may fit with their 2009 promotion plans.
About Marden-Kane, Inc.
Marden-Kane, Inc., is an award winning promotion marketing agency with core competencies in; strategic planning, legal and compliance; creative & technical development; and prize procurement & fulfillment. Its mission is to create integrated promotion campaigns that inspire behavior change in the target audience for each of their national and global clients. Marden Kane, Inc., presently works for over 500 world class brands including Visa, Google, YouTube, Facebook, Campbell's, Ben & Jerry's, Western Union, L'Oreal, Energizer, and Starbucks. For more information please visit http://www.mk50in09.com or http://www.mardenkane.com, or for immediate attention please email Paul Slovak; pauls @ mardenkane.com or call 516 301- 2201.