Strategic use of social and mobile media with something as fun as Mardi Gras is a great way to organically reach our consumers, says Reid Nolte Marketing Director for PJ's Coffee.
New Orleans, LA (PRWEB) January 28, 2011
Stay informed, connected and enjoy special offers from PJ’s Coffee this Mardi Gras season with live updates, photos, tweets and interactive parade schedules and maps with The Mardi Gras Party & Parade Guide, the highest rated New Orleans Mardi Gras App of the 2010 Mardi Gras Season (5 out of 5 stars average in the APP Store by reviewers in 2010) and the only app available on all 3 Mobile Platforms.
Mardi Gras Party & Parade Guide sponsored by PJ’s Coffee, is back for the second year and is available for FREE for a limited time on all 3 Mobile Platforms: iTunes, Android and Blackberry and can be found by searching Mardi Gras Party on your phone or by following these links to each of the App Stores:
The incredibly fun Mardi Gras App also helps users locate the nearest PJ's Coffee of New Orleans to each parade route! With 39 stores in greater New Orleans and more than 65 nationally, it will be easy to meet friends for a cup of King Cake Blend before or after the parade whether in New Orleans or not.
“PJ's is as much about New Orleans as Mardi Gras, and we think that utilizing this app is a great way to share the experience with others,” states Reid Nolte, Director of Marketing for PJ’s Coffee of New Orleans. “Strategic use of social and mobile media with something as fun as Mardi Gras is a great way to organically reach our consumers,” adds Nolte. “When people are thinking about Mardi Gras, and where to stand on the route and look at the app, we hope they will think of grabbing some PJ's King Cake Blend for the road!"
The Mardi Gras Party and Parade Guide was first developed by two New Orleanians who simply wanted more from a Mardi Gras app… more relevant information, more functionality, more interactivity, and more fun. This is the second Mardi Gras season for the Mardi Gras Party & Parade Guide.
“After a tremendously successful Mardi Gras season in 2010, we couldn’t resist coming back with a more robust and enhanced version that offers what we feel is the most comprehensive, socially connected, multi-platform Mardi Gras app on the market. While other Mardi Gras apps provide static information about parades, The Mardi Gras Party and Parade Guide provides information and tools that enhance the overall Mardi Gras experience,” says Aric Webb, co-developer of the App. “We couldn’t have selected a more perfect marketing partner than PJ’s Coffee. They are the quintessential New Orleans brand that brings people together on a daily basis. It was easy to creatively and organically integrate them into the app,” adds Webb.
The Mardi Gras Party & Parade App uses the robust functionality of multiple mobile platforms and social media, allowing consumers too:
- See a list of Mardi Gras App users who are going to each parade
- Alert friends instantly on Facebook or Twitter by selecting parades from the Parade Schedule listing
- Receive special offers from PJ’s Coffee
- Review live parade updates and messages from other Mardi Gras Party Guide users
- Upload photos and comments LIVE from the parade for friends and other app users
- Find other Mardi Gras Party Guide friends near you
- Listen and download classic Mardi Gras music from the Preservation Hall Jazz Band
- Receive live Twitter updates from relevant New Orleans hot spots.
- Information on more than 90 Parades
- Built-in Four Square functionality
PJ’s Coffee of New Orleans uses hand-selected, premium Arabica beans which are slow-roasted in small batches at its New Orleans roasting facility. PJ’s Coffee was established in 1978 and began franchising in 1995. Today there are 63 PJ’s locations in seven states. For more information, visit http://www.pjscoffee.com or http://www.neworleansroast.com.
The Mardi Gras Party and Parade Guide mobile application was created by WebbMaster Cre8tive Inc., WebbMaster Cre8tive Inc., is a Creative Services and Digital Development Company whose principals are: Aric Webb and Sean Webb. http://www.WebbMasterInc.com
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