REMI’s Top Three Tips for Realtors Developing a Google+ Profile

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The Real Estate Marketing Insider released this week’s edition of its “Top 3” feature. Following a recent news report in the InmanNext that highlighted the benefits of Google+ over Facebook, REMI announced three tips for realtors on how to develop a profile on the Google+ social network.

The Real Estate Marketing Insider published its weekly “Top 3” feature examining the Google+ social network and its potential for realtors. A recent editorial published in the InmanNext claimed that Google+ is actually a better choice for realtors than Facebook. On the back of this news report, the Insider announced its top three tips for realtors to create their Google+ profile.

Laura Monroe of released an editorial this week examining opportunities for realtors on various social networks. The author looked in particular at Google+, the newest prominent member of the social network scene. Google+ has often been overlooked in favor of the more widespread Facebook. However, Monroe argues, when it comes to social media marketing for real estate, Google+ is actually superior to Facebook. Her reasons have mostly to do with the features that Google+ offers to business accounts, such as the ability to participate in like-minded “Communities”; list contact information on Google+ Local; and most importantly, to retain the rights and ownership of their content, which is hugely important for realtors who blog or write their own copy.

The Insider agrees with Monroe in that there’s no reason not to use Google+. Realtors can keep multiple social network profiles and likely interact with different client bases on each one. Getting off the ground with a brand new social network can be tricky, so REMI has compiled these Top 3 tips to help realtors get started:

1.    Cross-promote. Realtors can get a following going on a new social network just by advertising it on parallel social networks. Often, Facebook friends and Twitter followers also maintain Google+ accounts, which may lead to other acquaintances on the new profile.

2.    Join Google Authorship right away. Google Authorship is the most important advantage over Facebook that Google+ has, in that the content that a realtor publishes on Google+ can belong exclusively to the realtor. This is important for search engine optimization and to prevent other realtors for stealing copy. Trulia, Zillow, and Facebook’s networks all require that realtors give up some copyrights. In this context, Google+ is a huge step forward for realtors.

3.    Add to Circles freely and use them wisely. One other great feature of Google+ is that users can add to Circles without getting approval. This means a realtor’s feed can reach a consumer base that may or may not actively want to “friend” the realtor or the firm. It also makes for tidy organization of content by type, interest, or any other kind of sorting criteria. A savvy realtor can use this feature to direct their content effectively and to the right audience.

Tobias Nergarden's Real Estate Marketing Insider offered realtors its Top 3 tips for starting a Google+ profile. The Insider advises agents who are new to the social network to cross-promote their new presence on other networks, utilize Google’s unique Authorship feature, and take advantage of Google’s innovative Circles design to target content.

About the Real Estate Marketing Insider:
The Real Estate Marketing Insider examines every aspect of the real estate business, from properties to websites. Home buyers and sellers alike can turn to REMI for news and business advice on a daily basis.

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