Maternity Apparel Market in the US to Reach $4.8 Billion by 2015, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on maternity apparel market. Maternity apparel market in the US is projected to exceed $4.8 billion by the year 2015. This is primarily driven by the popularity of fashionable maternity wear, explosion of celebrity pregnancies, and growth of e-commerce in the recent years.

Maternity Apparel: A US Market Report

Maternity apparels came to limelight in recent years with the explosion of celebrity pregnancies, popularity of fashionable maternity wear, and growth of e-commerce. There is a growing tendency to postpone pregnancy at one end, and growing frequency of teenage pregnancies at the other end. Consequently, pregnancy age spectrum has widened in recent years and altered the market requirements and opportunities.

The maternity apparel industry is highly competitive and fragmented, as stated by the new market research report on maternity apparel. The prime reason for the high levels of competition is the low-level entry barrier. Consequently, the industry encompasses a substantial number of old and new players, both large and small. Several players attempt to create a niche market with special focus on specific parameters such as size, color, style, fashion, and design. The competition is much more intense in the retail sector where store location, pricing, inventory, and range play significant roles. Specialty retail chains, department stores, discount stores, independent stores, and internet-based retailers continue to compete for market share at all levels.

Mothers-to-be look for style in high-end chains such as Pea in the Pod and Mimi Maternity, and value for money in mass merchandisers such as Gap, Old Navy, and H&M. Although specialty stores top the charts in terms of value sales, national chains and mass merchants drive the volume sales. There is a huge demand for economic maternity apparel. In line with the demand for inexpensive maternity apparels, Sears, Kohl's, Wal-Mart and K-Mart offer a range of affordable maternity apparel.

Key players profiled in the report include Amoralia Ltd, Arcadia Group Limited, Blooming Marvellous Trading LTD, Blossom Mother and Child, Destination Maternity Corporation, EMILY B, Goddess Bra Company, Isabella Oliver, JoJo Maman Bébé, Liz Claiborne, Inc., Mamas & Papas, Mothercare plc, Mothercare UK Limited, The Gap, Inc., and Triumph Apparel Corporation among Others.

The report titled "Maternity Apparel: A US Market Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, product overview, product introductions/innovations, profiles of major players, and recent industry activity. The study analyzes market data and provides analytics in terms of value sales for the United States. Other key regional markets discussed in the report include The United Kingdom, China, India, Singapore, and Australia.

For more details about this comprehensive market research report, please visit -

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
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