Center for Automotive Research Chair to Deliver Keynote at MathWorks Annual Automotive Conference: The MathWorks Automotive Conference 2007 will feature Dr. David Cole, experts and engineers from major automotive OEMs, and student engineers

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The MathWorks:

Meeting the Challenges After the Perfect Storm

    Who: The MathWorks, the world's leading developer of software for technical computing and Model-Based Design for engineers and scientists in industry, government, and education.

What: The MathWorks Automotive Conference 2007

Where/When: Hyatt Regency Dearborn, Dearborn, Michigan

June 19-20, 2007

The MathWorks will host the world's top automotive engineering talent at the annual MathWorks Automotive Conference in Dearborn, Michigan. The conference will focus on the latest technologies for Model-Based Design and automatic code production.

Dr. David Cole, chairman of the Center for Automotive Research, will deliver the keynote address entitled "Meeting the Challenges After the Perfect Storm."

In the technical sessions, engineers from leading automotive and component manufacturers, including DaimlerChrysler, Ford Motor Company, Toyota, and Volkswagen, will join experts from The MathWorks to discuss the implementation of Model-Based Design in the automotive industry. The MathWorks will also hold master classes in advanced programming and modeling with MathWorks tools.

Students from The Ohio State University and the University of Waterloo will discuss their participation in Challenge X, a student competition led by the Department of Energy and General Motors, that lets engineering students participate in hands-on research and development using Model-Based Design to reengineer a Chevy Equinox.

Tuesday, June 19, 9:00 a.m. - 10:00 a.m.

Keynote Speaker: Dr. David E. Cole, "Meeting the Challenges After the Perfect Storm"

Dr. Cole's Keynote will discuss the perfect storm that is facing the automotive industry - a combination of rising costs, increased competition, eroding pricing power, and reduced time to market. His talk will examine how these converging industry factors are creating a transformational shift in engineering from the physical world to the virtual world and influencing organizations, suppliers, and original equipment manufacturers (OEMs).

Dr. David Cole, chairman of the Center for Automotive Research (CAR), previously directed the Office for the Study of Automotive Transportation (OSAT) at the University of Michigan Transportation Research Institute. He has worked extensively in internal combustion engines, vehicle design, and overall automotive industry trends. His latest work focuses on strategic issues related to the restructuring of the North American industry and trends in globalization, technology, market, and human resources. Dr. Cole earned B.S.M.E., M.S.M.E., and Ph.D. degrees from the University of Michigan.

Technical Presentations

Technical presentations will be given by industry leaders such as DaimlerChrysler, Ford Motor Company, General Motors, Toyota, and Volkswagen, alongside experts from The MathWorks. Topics include:

-- Model-Based Design

-- Embedded Software

-- Automated Report Generation

-- Production Code Generation

-- Emission Optimization

Master Classes

The MathWorks will offer master classes throughout the conference on topics such as:

-- Verification and Validation

-- Production Code Generation

-- Programming Techniques in MATLAB(R)

-- Multidomain Modeling Using Simulink(R)

The following partners will be represented at the conference: Accurate Technologies Inc., Applied Dynamics International, Argonne National Laboratory, Cadence Design Systems, Inc., dSPACE, Emmeskay, ETAS, Freescale Semiconductor, Mechanical Simulation Corporation, MotoTron Corporation, OPAL-RT Technologies, Inc., Pathway Technologies Incorporated, PolySpace Technologies, University of Michigan-Dearborn, and Vector Informatik GmbH.

For more information and to register for the conference, please visit http://www.mathworks.com/industries/auto/mac2007.

About The MathWorks

The MathWorks is the world's leading developer of technical computing and Model-Based Design software for engineers and scientists in industry, government, and education. With an extensive product set based on MATLAB and Simulink, The MathWorks provides software and services to solve challenging problems and accelerate innovation in automotive, aerospace, communications, financial services, biotechnology, electronics, instrumentation, process, and other industries.

The MathWorks was founded in 1984 and employs more than 1,700 people worldwide, with headquarters in Natick, Massachusetts. For additional information, visit http://www.mathworks.com.

MATLAB, Simulink, Stateflow, Handle Graphics, Real-Time Workshop, SimBiology, SimHydraulics, and xPC TargetBox are registered trademarks and SimEvents is a trademark of The MathWorks, Inc. Other product or brand names are trademarks or registered trademarks of their respective holders.

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