New York, NY (PRWEB) June 10, 2011
Today Maxifier launched Advertising Intelligence Reporting, a sophisticated reporting and business intelligence product. With the addition of Advertising Intelligence Reporting into adMAX, a comprehensive suite of online display advertising optimization tools, publishers and networks are further empowered to unlock and maximize the value of their advertising inventory. The adMAX suite of products provides both insight and critical decision support to Maxifier's growing list of clients, helping them increase the value and sell-thru rate of their most valuable inventory.
"The supply side of the online technology landscape often operates at a data deficit relative to the demand side, and many media companies lack the tools necessary to maximize the value of their display inventory," said Tom Mannion, the EVP of sales at Maxifier. "Publishers and networks have been asking for this type of solution for some time, so we're optimistic about its prospects for rapid market adoption."
adMAX's Advertising Intelligence Reporting product seamlessly assembles discrete data sets into an integrated dashboard, providing users with valuable insights into the performance of their campaigns, inventory, and sales team across the entire network, assisting executive and financial leaders. Providing meaningful information on request benefits users of the product by identifying performance indicators and revealing revenue opportunities which help impact both the top and bottom line.
"Utilizing Advertising Intelligence Reporting with adMAX makes for a powerful blend of real-time data-analysis and decision support, that brings clarity to publishers' and networks' online ad operations," said Jonathon Shaevitz, CEO of Maxifier. "Customers who tested Advertising Intelligence Reporting said that the product brought a wide-range of previously undecipherable data sets into clear focus, facilitating the creation of strategic plans while increasing revenue. Users are finding Advertising Intelligence Reporting to be as versatile as it is powerful, partially based on its ability to quickly process vast amounts of data while giving it business significance."
Advertising Intelligence Reporting is the second product in Maxifier's adMAX suite. The first, Campaign Performance Optimization, is designed for campaign performance forecasting and optimization. Members of ad operations are the core users. With Campaign Performance Optimization, users can increase revenue, improve campaign and site performance, and fully leverage their most valuable inventory. Using advanced algorithms and proprietary technology, Campaign Performance Optimization provides publishers and networks complete control over their online properties, and enables them to make informed decisions to optimize performance based on: revenue, CPM, eCPM, CPC, CPA, CTR, on-time delivery, brand engagement metrics and other user-defined criteria.
Media companies, networks, and publishers rely on adMAX, Maxifier's suite of online display advertising optimization tools to increase the performance of their campaigns. Ad operations, and executive leaders leverage Maxifier's real-time engine to measure and optimize campaign performance, forecast and manage global inventories, improve customer satisfaction, and increase sales and renewals. adMAX-enabled clients report impressive results, including increased CPM, CPC, CPA, CTR, and revenue. With offices on three continents, Maxifier proudly serves an ever-increasing portfolio of top-tier media interests as it continues its rapid growth pattern. Maxifier is a part of the Eurovestech portfolio of companies. For more information, please visit http://www.maxifier.com.
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