"Few people understand the dynamic and extremely complex, data-driven technology environment as well as Denise,” said Jonathon Shaevitz, Maxifier CEO. "I’m thrilled to have her on board and look forward to working with her to drive our growth."
New York, NY (PRWEB) October 27, 2011
Maxifier, the world’s leader in online ad campaign performance optimization, today announced Denise Colella has joined the company as Chief Revenue Officer (CRO). Colella, who brings over 12 years of experience in the online technology and data driven marketing industries, will be responsible for driving growth in the US as well as developing Maxifier’s business across key international markets.
“Few people understand the dynamic and extremely complex, data-driven technology environment as well as Denise,” said Jonathon Shaevitz, Maxifier CEO. “The breadth and depth of her experience in working with technology companies, publishers, advertisers and agencies, coupled with her international expertise in working in Europe and Asia, as well as the US, make her the ideal candidate to lead our US and global expansion. I’m thrilled to have her on board and look forward to working with her to drive our growth."
Prior to Maxifier, Colella served as the CRO for AudienceScience where she led all of the company’s revenue producing operations in the US, Europe and Asia. Previously she was Vice President, International, at Right Media, a Yahoo! company, where she developed and executed on the company’s international expansion strategy for its advertising exchange. Denise has also held senior positions at multi-channel analytics platform, Blackfoot, Inc., leading transactional cooperative database company Abacus, as well as DoubleClick in Asia.
“Much of the recent focus in online technology has been around better solutions and approaches to monetize non-premium inventory," states Colella. "What excites me about working at Maxifier is the great potential in redressing this balance by getting companies to concentrate their efforts on optimizing their high margin premium inventory - where the real value lies. In a very crowded technology space, Maxifier is the only company focused on providing the solutions to support this, so the potential for the business is enormous. My task is to ensure we deliver on this potential globally."
Media companies, networks, and publishers rely on adMAX(TM), Maxifier’s ad optimization engine, to optimize the performance of their premium campaigns, improve inventory utilization and drive ROI. Ad operations, sales professionals, and executives leverage Maxifier’s real-time engine to measure and optimize campaign performance, forecast and manage global inventories, and increase sales and renewals. With offices on three continents, Maxifier is growing rapidly and proudly serves an ever-increasing portfolio of top-tier media companies worldwide. Maxifier won the “Best Ad Sales Technology Platform” award at the 2010 AOP Digital Publishing Awards.
For more information, visit http://www.maxifier.com.