Media Excel Showcases ''Hera 3200m,'' the World's Highest Performance Multi-Codec, Multi-Rate Video Transcoder for MobileTV at IBC 2007

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Media Excel, Inc., a leading provider of Advanced Digital Video Content Adaptation for MobileTV, IPTV & WebTV, announced today that Hera 3200m will be featured at IBC 2007 in Amsterdam, September 7 - 11 at Media Excel's booth 2.311.

HERA 3200m is the most capable, robust and cost-effective solution, that can satisfy the needs of Content Aggregators and Wireless Operators worldwide

    The Hera 3200m was designed following customer's feedback that a new video compression device was needed in the marketplace that would cover for the diverse needs of multiple broadcasting, video compression and network standards. Customers demand a highly capable and dense solution that goes way beyond the capability of a traditional encoder. To satisfy these needs, Media Excel leverage in-house embedded software and DSP hardware components, to produce 3200m, a transcoder that provides multi-codec, multi-rate inputs and outputs providing broadcast-level video quality and the ability to simultaneously stream video to multiple types of mobile devices, including mobile phones, PDAs and notebooks.

James Meeker, Director of Sales commented: "Media Excel's MobileTV solution can deliver Cable or Satellite originated content to up to 25 simultaneous real-time streams of various codecs including H.263, MPEG-4 and H.264/AVC at various rates for various types networks, including Cellular, DMB and DVB-H, all configured and tailored to customers' specific needs. This is a highly flexible, affordable, scalable, remotely manageable and high performance solution."

"HERA 3200m is the most capable, robust and cost-effective solution, that can satisfy the needs of Content Aggregators and Wireless Operators worldwide," said Thanasis Iatrou, CEO of Media Excel. "One of Media Excel's great strengths is our ability to listen carefully to our customer's needs and respond quickly with our in-house core technology solutions, without dependencies upon 3rd party software developers. This is a unique capability that has allowed us to partner with some of the biggest MobileTV companies in the world currently using the HERA 3200m and will continue to give Media Excel an advantage above all other competitors," added Iatrou.

About Media Excel, Inc.

Media Excel is the Transcoding Company for MobileTV & IPTV, enabling any content to be displayed on any device through affordable, high-performance transcoding technologies targeted at Telecom, Web and Media Broadcasters. Headquartered in Austin, Texas, Media Excel is a privately held company founded in 2000. Contact Media Excel at or

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James Meeker
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